When I find a great batch of these, I make a list of them and use them liberally in future blog posts.
For example, for this post in particular I wanted to include one of these keyword phrases:
write a blog
write a blog post
Why? Because after heading over to Keyword Planner and typing in “blog post”…
I find that there are between 1,000 and 10,000 searches for the phrase “writing a blog post”, and 10,000-100,000 searches for the phrase “blog post”.
Combined with a low competition, these key phrases are great picks for my future post ideas.
I keep a running list of keywords like these so that whenever I run out of post ideas I can always refer back to these.
Interwoven throughout your post, your keywords can really help to boost your blog SEO.
3. Consider your readers’ problems
Although I like to use Keyword Planner to grab keywords to boost my SEO, most of my ideas come from my audience.
If my reader has a problem I want to solve it- through my blog and podcast, my blogging courses, or my books.
Always consider your readers’ problems before you begin writing your blog post to make sure your writing helps them solve something.
4. Create an outline
Before I begin writing the body or “meat” of my post, I need to create an outline.
This helps me to shift my attention towards the specifics of what I want to cover in the post and so that I’m not distracted in my writing.
I find that if I have an outline, I write faster and with more clarity. An outline gives me a clear focus on what I should be discussing in my blog post.
5. Type it up in your favorite editor
My favorite editor happens to be Google docs, but sometimes I write my posts directly within WordPress itself.
Figure out what system works best for you. An editor you really like can make all the difference for you.
Google docs is pretty easy for me. I type it up, then copy and paste it over to WordPress.
Typically, formatting stays the same, which is great.
6. Craft an attention-grabbing headline
It’s only after I’ve written my post that I usually come up with my headline. I do this for a number of reasons: mainly that it’s so much easier to know what to name a post after I’ve written it.
I like to use an online thesaurus to find strong adjectives like “bombastic”, “incredible”, “stunning”, “electrifying”. And, of course, I use these to make my title stand out.
You’ll want to write up a headline that attracts attention to your post content. It should make your reader want to read all the way through the post.
7. Format your post
Formatting is pretty simple.
First you’ll start with catchy your title.
Then, make sure the body of your post has the a proper amount of words. About 800-1,000 words or longer should be perfect.
Be sure to include headers (header 1, header 2) and so forth. For example, this particular paragraph section is called “Format your post”. (Do you see that above?)
It’s actually a Header 2 tag (H2), which allows Google to see it as an important piece of information to my blog underneath my Header 1 tag (the one at the very top that says “How to write a blog post (in 12 steps)”.
Be sure to include meta tags…
your focus keyphrase (the one you picked from Keyword Planner at the very beginning)…
and your meta description (which includes your keywords).
8. Create beautiful graphics
We always want our blog posts to look marvelous! How do I do that?
I use graphics.
My favorite graphics creator is currently Canva. I have used PicMonkey and even Adobe Photoshop, but I find that Canva has been so worth it for me.
I like Canva so much that I pay for the pro account monthly. It is easy to use, and super quick for me to whip out those graphics (a must if you’re blogging more than once a week).
These beautiful graphics don’t need to be hard to create. Use templates as a starting point and create one template that meets the needs of all your blog posts. All you need to do is tweak the wording and graphics each time.
These featured images are going to look marvelous on your blog and make your post more attractive. It will also be great for inviting pinners to share your work on Pinterest!
9. Use Grammarly and spell check
Spell check is my best friend…and next to that: Grammarly.
I have made my share of spelling errors in my blog posts, and it can be really embarrassing (especially if something is misspelled in a graphic, which is hard to go back and correct, by the way.)
Better to run the spell check before your readers do!
Google loves a blog that is getting link juice from other blogs, but also that shares relevant content.
Be sure to always link to other blog posts within your blog as well as to outside sources that have relevance to your post topic.
11. Offer content upgrades
Lately I’ve been offering more content upgrades with my posts- something I haven’t always done.
I really like doing this because it gives me an opportunity to go above and beyond and offer more than the typical to my readers.
Sometimes I offer a video (like in this post). Other times I offer a podcast.
And sometimes I offer a free printable or worksheet (like with my goals post.) You can still pick up that free planner here if you like 🙂
Figure out what you enjoy offering to your readers and upgrade your blog post. It gives your readers an incentive to read more and allows them to get to know you better.
You also have the opportunity to capture more information on your readers as they offer their email to have you keep in touch with them. In exchange for their email you can offer incentives and upgrades.
12. Hit publish and share!
This is the best part of your post- publishing and sharing! Once you’ve completed the post it’s time to hit “publish”.
The best part for me is always sharing with others.
I like to spread the news on all my social media outlets- Facebook, Twitter, Pinterest, Instagram.
Even if you don’t use all these platforms regularly, share our posts there anyway.
Writing a post is hard work and you deserve a celebratory pat on the back, so reward yourself. For every post completed.
Have you been toying with the idea of blogging? Are you itching to get your thoughts out there for the world to read and enjoy, but you’re just a little bit afraid of the commitment to start a blog?
I totally get it: it takes guts to start a blog and to see it through for years down the road. Quite honestly, bloggers come and go by the dozens because of one reason alone: blogging is hard!
But if you are just a little bit fired up about your product or service, your topic, and your audience, there is absolutely no reason you can’t succeed at blogging.
5 Reasons to Start a Blog
If you’ve been needing someone to just tip you over on the other side and give you a few reasons to motivate you to start a blog, I’m here for you!
Get paid for writing about what you love
When I explain to my friends what I do, they’re like “huh? So…you get paid to write?”
Not only do bloggers find ways to monetize our writing but we quickly learn to tap into other sources of monetization. Writing a blog post may quickly turn into creating other products like ebooks. (I created mine on Amazon CreateSpace and KDP Select).
My blog posts have also turned into podcasts, where I earn affiliate commission or advertising promo spots.
Additionally, blog posts can turn into ideas for videos, which can turn into a robust vlog channel making you some nice residual income with Google Adsense. (Here’s one of mine).
If you get really good at writing for your own blog, you can even offer to begin looking for opportunities to write paid guest posts and start earning money to share your content on other sites.
Be your own boss
Why start a blog? Because you get to ultimately create what you want out of your writing career.
What I love about blogging is that it gives me the opportunity to create something out of nothing. I am creating a community and a tribe because I’m writing about what I love.
I get to make my own choices about what content to put out (based on user-feedback, of course), set my own hours, attract the clients of my choice, and drive the direction of my business.
I absolutely love all these aspects of blogging!
Create your own schedule your way.
As I mentioned before, I like to be my own boss which, of course, includes creating my own schedule.
It’s up to me whether I want to dial it down or up- adding on more blogging or less. I truly get to create my own schedule and blog around my family responsibilities.
Meet awesome people in your niche.
Oh my goodness, have I ever met some pretty fabulous and amazing people through blogging!
If you are looking for an easy way to grow your network and meet awesome people in your niche, blogging is the way to go!
The small virtual communities I’ve found are mainly through:
following other blogs and commenting
following YouTube channels I admire
listening to incredible podcasts and following the hosts on social media
and of course, social media- Instagram, Pinterest, Facebook
One of my main sources for meeting pretty awesome people is through interviews and podcasting. As I’ve learned the skill of interviewing guests in my niche I’ve also been able to connect with some fabulous mompreneurs along the way and expand my outreach.
Make a difference for other people.
More than anything, I’ve found that blogging has helped me to help others. The thing that excites me the most about blogging is knowing that I’m helping others and making a difference for them.
My homeschool blog is about helping homeschool moms of faith with their specific needs: choosing curriculum, encouragement and support, advice, free resources, and conversations with thought leaders in the home education sector.
This blog at Mompreneurs in Heels is about helping moms entrepreneurs develop their online business from start to continuation: from business idea to blog to content and product development.
I also want to use this as a platform to highlight mompreneurs who are doing it and working their business.
When you find out your business and blogging purpose, it is exciting because you realize that you truly are making a difference for others.
That’s the best part.
Keep learning new things.
Blogging helps me to keep on learning. As I talk to other bloggers, interview guests for my podcast, or just do research for a blog post, I learn something new each time.
Lifelong learning is a goal for me. I wake up each day wondering what new thing I’ll learn. Because I blog daily I research daily…and I just keep learning new things I didn’t know before!
If lifelong learning is big on your list, making blogging a part of your lifestyle can help you to accomplish that.
If you’ve been wondering, “Why start a blog?”, now you know five terrific reasons to get moving on your first blog post!
Wouldn’t it be great for your blog readers to keep coming back for more of what you have to say?
You would have to be thrilled with repeat readers who love your content and keep coming back for more, right?
This what it’s like to have an unforgettable first impression on your blog. To know that you are helping someone makes all the difference in your blogging experience.
When someone reaches out to you and says “Thank you- your post has really helped me with ____ (fill in the blank)”, it makes you feel good doesn’t it?
It took me so long to begin getting comments on my homeschool blog in 2012. When I finally started hearing from my readers, most of the feedback I often received was about the look and feel of my blog.
Oftentimes my readers told me they felt it had a personal touch and that I was speaking directly to them. This is exactly how I wanted them to feel when they read my blog.
Want to know how I built that unforgettable first impression with my readers? The following are a few tips I’ve used to help me build rapport with my audience.
Put your best face forward online.
The first thing to take into consideration is your appearance online. This includes: blog posts, your website layout, color scheme, videos, and your product packaging (if you sell products- digital or tangible).
What impression are your readers getting when they land on your website?
The first thing I usually start with is the look and feel of my website. I want to make sure I really like my color scheme, logo, and site layout. If I love how my site looks I can confidently share it.
Next, I focus on my creative media- like my podcasts and videos. If I’m making a video for the week, I want to make sure I definitely put my best face forward.
I do a quick hair and makeup check before I record. No need for lashes or an entire makeup routine, but I do have to throw on a pair of pants (other than the yoga pants I wore around the house all week) and a decent blouse before I hit the record button.
If I want to make a good impression on potential customers I need to make sure I practice better business branding.
The best way to make an incredible first impression on your blog is to be yourself.
Let’s face it- your blog is unique because your voice is unique. You are you and no one else, and your blog should reflect that.
What makes your blog original?
Is it your incredible graphics?
Is it the way you write- engaging and pulling in your reader?
Is it the media you add- like videos?
Do you tell a story no one else can?
Whatever your unique take is, your blog should sound only like you.
The great thing about blogging is that you don’t need to capture anyone else’s voice. Your own voice is what attracts the right clients to you.
Pay attention to your customers.
The best very best thing you can do on your blog is to shower your readers with a lot of attention.
“How exactly do I do this?” you might ask.
Answer: your mailing list!
When I first started blogging, I missed out on this very important step. I completely forgot to capture my readers’ emails so that I could keep in touch.
I went six months with my homeschool blog before I realized how I had been missing out on this important feature of my blogging business.
Here’s my advice if you’re starting a blog: make sure your readers are signing up for your mailing list.
This is the only way you have true permission to keep in touch with your readers -who may become customers!
It also makes a fabulous incredible first impression, because your customers see how important keeping in touch with them is to you.
What do I do with my mailing list subscribers?
Offer them free incentives often.
Treat them like VIP’s with discounts and coupons.
Share special information and resources reserved only for subscribers.
Invite them to free VIP virtual events.
Have these tips been helpful? Are you ready to create an unforgettable first impression on your blog?
Have you been thinking of starting a blog but just haven’t taken the leap yet?
Are you scared to start blogging about a topic that isn’t relevant to your readers- or that you will get bored of easily?
When I first started my homeschool blog back in 2012, I knew that I had to find a topic that I was living- every day and every moment. Because I was neck deep in the trenches with my kids and homeschooling them, I knew that I could write about this topic a lot.
I knew that I would be making a commitment to full-time blogging about this topic and that it would stay with me for years down the road. I was committed to building a blog around the topic of homeschooling.
It was going to be a major commitment. And it truly has been!
If you’ve been pondering how to start a blog with purpose and that is the reason for your hesitation, then this post will walk you through some key steps to start your blog on the right path.
The month of January I’ve been talking a LOT about starting a blog because I know how difficult it can be to get started. I just want to help you get going in the right direction.
Here are a few things to keep in mind when you don’t just want to start any ol’ blog, but start a blog with purpose and passion.
Discover what you’re good at.
Starting a blog for the sake of it (because you like to write or because your friend is blogging) isn’t going to pull you through to the business side of things. You will hobby blog and have fun doing it, but you won’t be guaranteed to build a business with it.
(I hate to be so blunt, but I thought I’d just dish it out to you anyway).
To put it more kindly, you should definitely start your business blog for reasons that will sustain you for the long haul.
If you want to build a business with your blog, the way to dive into the blogging business is to discover (not what your friend is blogging about, or what is popular at the moment) but essentially what you are good at.
Start with you- your gifts, talents, skills, and enjoyment.
What do you like to talk about? What are you good at?
And guess what? I have a free gift for you to help you do just that.
Download your free worksheets below to help guide you through your business passions.
As a blogger you will begin to see yourself more as a content creator. You will utlimately be creating content of all kinds (not just blog posts).
Think: ebooks, maybe even videos and podcasts, perhaps slides, worksheets and workbook, courses, webinars– the sky is the limit!
You’ll soon begin to see how much you actually produce as a content creator. Then you can evaluate this in light of discovering what you’re good at.
If you know how much you actually produce, how much you give to your readers (or how much you plan to give once you begin blogging), you can more clearly identify your favorite ways of delivering that awesome content!
This all begins with discovering what you’re good and passionate about.
Also, remember that blogging is a long-term journey. You won’t discover how to do everything all at once. It will take time: days, weeks, months…and yes, even years.
Be gentle on yourself as you won’t get the hang of blogging just right over night and immediately.
Okay, okay- I know that this is easier said than done. It’s not like you can just snap your fingers and “voila!’ your fears are gone. Just like that.
Blogging can be scary. I get that.
When I first started my vlog I was scared to pieces that I would be rejected. I was scared that my videos would be lame. I was scared that by putting myself out there I would make a fool of myself to family, relatives, and close friends.
I was even ashamed of sharing my vlog with others. It took me forever to share my YouTube channel and my homeschool blog to my own homeschool community.
In fact, I never shared it, and when word got around that I had a blog I wanted to hide.
At first, that is.
But with time, I learned to embrace my blogging lifestyle and share it freely with others. I give what I give the way I give it, and I should never hide behind it. After all, I want the world to know about my blog, right?
It’s all about sharing and giving back to our readers.
When you realize just how much you have to share and give away to help others, you’ll discover how that it’s not about you as much as it is about your reader.
I learned to get over my blogging fears when I discovered that my readers had a lot of questions about homeschooling that I could help them with. I had answers, support, and advice, and I was ready and willing to give it.
I was happiest when I was helping a reader with a question.
I think this has been the driving force to keep me going with my blogging all these years: the fact that I can help others.
Once you start to see how great it feels to be a support to your reader and begin building a list of subscribers you can connect with, blogging won’t seem like such an empty and monotonous task.
You will be resonating with your audience, reaching out to your readers, helping on a personal level.
Pick up my favorite blogging tools business toolkit below, then let me know how you enjoyed this post.
Am I helping to answer some of your blogging questions? Do you have any specific questions I can answer?
Are you a mom who has been thinking about becoming a full time blogger?
Listen in to the podcast here.
(This blog contains affiliate links which help to support this podcast and blog. I stand by all the products I recommend.)
Today’s blog post (and podcast) are for you to get encouragement as a stay at home mom as you consider becoming a full time blogger.
When I first began blogging in 2005 I did it for fun, and not to be a full time blogger. Two years later, I blogged because I’d just had a baby and I wanted to share a few sneak peeks into my world as a new mom. I loved writing and this was a great outlet for me.
I was already working at home as a web design and social media consultant back then, so I naturally saw how great blogging would be for small businesses. I made sure to include blogging in my clients’ strategies- always. Blogging worked so well back then that websites with an accompanying blog attached always ranked higher in Google.
Then it hit me: if this blogging strategy stuff really works for my clients, why not apply it to my own business? How about taking this blogging game up a notch and see if I can make this a full -time income with it?
If my clients could see their websites top ranking in Google for keywords all because of blogging and the marketing strategy we were developing together, why wasn’t I applying this to my own strategy?
That’s when I started taking blogging even more seriously.
Sure, I’d just had a baby and just started homeschooling my oldest- so my life was beginning to feel a bit overwhelming. (Just a little bit!) But I could do this.
I knew I could do it. I had already begun writing for local magazines around town and had started pitching bigger magazines, so I was serious about writing. Why not blog?
It took a few years and a cross-country move to California before I finally settled into my new home and a new blog and podcast all about homeschooling.
It took me an entire year to get my first 1,000 email subscribers, but at the end of that first year of blogging I’d also gotten my first 500 YouTube subs, and I was happy with my 800 pageviews. This was in 2012.
It may not seem like much compared to other bloggers who make it to 100,000 pageviews within a year, but I was happy with those numbers because:
I was homeschooling, and that took a lot of my energy reserves. I gave myself a lot of grace during that season.
I had a toddler-turned-preschooler. I chased her around constantly and watched her chase butterflies. This was my life and sometimes that meant shutting down the computer rather than blogging.
I valued flexibility more than a devoted blogging schedule and routine at the time. After my second move within 6 months, and then a third move 3 years later, I learned quickly how to maintain a life of flexibility. This meant, blogging oftentimes took a back seat.
I am so nostalgic about those days and I am glad I did things the way I felt best at the time. I got the best of both worlds: blogging part-time while raising my beautiful girls.
Today, seven years later, I have worked myself into a full time blogger role as my children are able to handle a lot more responsibilities on their own.
I no longer have to worry so much about how to get things done: I have more help. My teen and tween daughters chip in with chores around the house and we have at-home systems that work for us while we homeschool, and I work. So far, it is working out well for us.
If you are a stay at home mom and thinking of becoming a full time blogger, here are some key things to keep in mind when it comes to balance and getting it all done.
Work around schedules and naps.
If you are a mom of littles, being a full time blogger will require that you schedule your writing times around your baby’s schedule.
I remember those days- how life centers around baby. Usually when baby naps, you nap, or when baby is hungry, you eat together.
But as a full time blogger, you’ll need to think about how to fit your blogging times into your day. This means when baby naps, that might be a great time to write your blog posts.
When their nap times change and they become toddlers, you’ll start chasing them around and everything else will change along with it! This includes your blogging routines.
My best advice is to take it one stage at a time with your little ones, observe their routines, and fit your blogging around this.
Work on time blocks.
Time blocks are so important. As I mentioned earlier, when baby sleeps, you can blog.
Suzi from Start a Mom Blog tells how that she gets up earlier than the rest of her family, doing whatever it takes, to take her blogging seriously. Today she makes a 6-figure income from her blogs, all while raising three kids as a stay at home mom.
Choose a nice block of time and be as generous with yourself as possible. (If you know it will take you two hours to write a quality blog post, count on taking a two-hour, uninterrupted time block.)
This might mean that you have to wake up earlier or go to bed later. When your family is asleep, maybe you can spare a few hours in the early AM to get in an extra two hours of writing. Or maybe you go to be a little later than everyone else.
Perhaps you cut back on Netflix binging (that’s me!) 🙋♀️
Being productive means you have to give up something in order to gain something. Rearranging your schedule will be part of the business of finding success with becoming a full time blogger.
Have an immediate plan of action.
Okay, here’s a tip that really helped me with getting things done faster:
👉🏿Do all of your thinking and strategizing before you sit down at the computer.
This way, when you sit down to actually write your posts, the outlines and general research have already been accomplished. Do you see how easy this makes things for you?
I used to write for several companies as a freelance writer a few years ago, and this is one of the key strategies I used to write up to five, well-researched, 1000-word articles per day.
I knew that writing this much content would require some type of time management strategy, and this was the best way to manage it: research first, write last.
Delegate, delegate, delegate.
You won’t get it all done by yourself. This has been the hardest lesson for me. I have been blogging for 14 years, and I have done nearly all the work on my own, until recently.
When I say all the work, I mean everything: from my blogging and writing work, podcasting and audio, video editing, graphics, email list, SEO, and social media management.
Did it keep my costs down by doing everything myself? Sure it did. I saved tons of money. I was super frugal and I kept my costs low to run my business.
Did I save time? Absolutely not. This is why it has taken me so long to grow my blogs. Without help you just grow really, really slowly. If you’re not in a hurry, then it’s okay. But if you want to see quicker or more immediate growth, you will need to get help.
Check out places like Fiverr for reasonably-priced helps, hire a VA on a project basis, and don’t get caught up in the tech if that’s just not your thing. Let someone help you past the blocks that keep you from moving forward to enjoy the parts of blogging you love.
Hopefully you do enjoy writing, though!🤣
Accept and enjoy your journey.
The main lesson I’ve learned in becoming a full time blogger is to enjoy my journey. I won’t always be a mom of littles. Today, I am a mom of a teen and a tween. I have a driver-in-training and a tween who is shockingly as tall as I am. No more littles for me. This means my blogging life has changed drastically.
What I couldn’t do seven years ago, suddenly becomes a cinch. I took my kids with me everywhere years ago. Today, I can walk out of the house to run an errand and not bat an eye as I know my kids are able to hold down their responsibilities at home. This means I have more free time to work on my blog that I didn’t have before.
Okay…maybe not “free” time. I am, after all, still responsible for their education which is a hefty job (as all homeschool moms can attest to.) But my season of life is different today than it was during the years I needed to keep one eye open at night listening out for my daughter’s cries.
Those were sweet years and I appreciate them, but they are over and I am in a different season. I have learned to embrace each season with all of its difficulties.
So be encouraged, mama! You can do this. You can be a full time blogger and a stay at home mom. It’s a lot of work, but with the proper strategies in place, one step at a time, you can make an income with your blog while enjoying your kids.
Has this post and podcast been helpful to you? Check out the following posts to help you with your blogging:
Are you experiencing writer’s block? Do you feel that you don’t have the faintest clue how to begin writing your first blog post?
When I first started blogging I had absolutely no clue where to begin or how to start. Choosing a blog topic was usually a reason to postpone blogging for the week. You know: writer’s block.
I would sit at the computer and stare at the screen, pondering one topic, then the next, and the next. I would then go on a binge search of other blogs in my topic and see what other mamas out there were blogging about.
Although this could have been a great strategy for finding a great topic, it just didn’t work for me. I didn’t have any interest at all in blogging about every moment of my life as a mom. (I tried that for a bit with my first mom blog, and soon became bored.)
“What to write about? What to write about?” Are you asking yourself what in the world to blog about? Here are a few quick tips for choosing a blog topic that will get you moving.
If you write about what you know, you will seem more authentic to your readers. Never, ever feel obligated to write about subjects you don’t know well or don’t have a passion for. It will be very obvious that you are stretching to talk about a subject that doesn’t interest you.
When you share what you know, you engage your readers. You help them with your knowledge, which in many ways can be equated to virtual coaching. Even if you’re not a life coach or business coach, by sharing what you know with others you end up coaching them.
Write how-to topics
How-to topics, or tutorials, are great for sharing your knowledge and expertise when choosing a blog topic. Readers want to know how to do things. If you have the knowledge, you can show them how.
The thing about how-to topics is that they never go out of style. Someone somewhere will always want to learn how to do something.
If you know how to do it, then why not share?
Write themed posts
For years I loved writing around themes. On my homeschool blog, themes work so well because parents are looking for specific types of information during certain seasons of the year.
If you find that seasonal themes will work for your niche, then you should definitely consider incorporating this into your blogging strategy. You could make a list of themes you want to cover throughout the year, and assign a new theme for each month.
Themes can consist of: the weather and seasons, goals, emotions, food- whatever it is that fits in well with your blog.
Once you determine your theme for the month (or week), write posts based on that theme and stick with it until you feel accomplished.
Answer reader questions
Answering reader questions is probably one of my easiest ways to come up with blog post ideas. Reader questions are spot-on and let me know exactly what they want. There’s no second-guessing.
Remember when choosing a blog topic, if you know what your readers are searching for and what their pain points are, you can more easily address their needs.
Answering reader questions gives you an opportunity to serve them in a tangible way- giving them more personalized attention. And you don’t have to just stop at creating a blog post. You could:
Answer questions on Instagram
Hop on Facebook Live
Make a video for YouTube
Send a newsletter broadcast
There is just so much you can do to serve your readers who have specific questions for you.
Have these ideas given you motivation to create your next blog post? Are you having less trouble choosing a blog topic? I hope so!
Go ahead and leave a comment letting me know what your next blog topic will be about.
Hi, I’m Demetria– podcaster, blogger, mompreneur of two daughters and Navy wife. I’m passionate about blogging and helping women start an online business through blogging. To learn how to start a blog you can read my book, take my course, or get coaching. I’m here to help you!
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