How to write a blog post in 12 steps

Have you been wondering how to write a blog post that is stunning and attention-grabbing? How do you write a blog post that gives a lot of value to your readers?

Write a blog post in 12 steps

I’ve been blogging since 2005 and found that blogging has become easier with a formula that works nearly the same just about every time.

I don’t have to second-guess what I’m doing. I know exactly what process to use and I go for it!

I want to share with you some of my tried-and-true methods I’ve found over the years that have helped me to write a stunning blog post for my readers.

If you like videos instead, I made one just for you!

How to write a blog post (in 12 steps)

1. Do a brain dump

The very first thing I do is a brain dump. I like to use my Hillsong planner. This one, in fact…

how to find your niche

This is where all my organized posts go after I’ve dumped my ideas into a notebook. Any notebook. (Of course, I have a special Typo notebook I really like, but anything will work, really.)

Use your Google Docs, use Evernote, use whatever you need to.

The idea is to get all your blog post ideas down, divide them out by the month and week, then begin to tackle these ideas one by one.

You can write up one or several posts each week and load them into your WordPress dashboard to be scheduled out.

Before you do all of this, though, it’s a good idea to find related keywords and create an outline.

2. Use SEO in keywords

I like to use Google Keyword Planner to find which keywords people are looking for the most.

When I find a great batch of these, I make a list of them and use them liberally in future blog posts.

For example, for this post in particular I wanted to include one of these keyword phrases:

  • write a blog
  • write a blog post
  • blog post

Why? Because after heading over to Keyword Planner and typing in “blog post”…

I find that there are between 1,000 and 10,000 searches for the phrase “writing a blog post”, and 10,000-100,000 searches for the phrase “blog post”.

Combined with a low competition, these key phrases are great picks for my future post ideas.

I keep a running list of keywords like these so that whenever I run out of post ideas I can always refer back to these.

Interwoven throughout your post, your keywords can really help to boost your blog SEO.

3. Consider your readers’ problems

Although I like to use Keyword Planner to grab keywords to boost my SEO, most of my ideas come from my audience.

If my reader has a problem I want to solve it- through my blog and podcast, my blogging courses, or my books.

Always consider your readers’ problems before you begin writing your blog post to make sure your writing helps them solve something.

4. Create an outline

Before I begin writing the body or “meat” of my post, I need to create an outline.

This helps me to shift my attention towards the specifics of what I want to cover in the post and so that I’m not distracted in my writing.

I find that if I have an outline, I write faster and with more clarity. An outline gives me a clear focus on what I should be discussing in my blog post.

5. Type it up in your favorite editor

My favorite editor happens to be Google docs, but sometimes I write my posts directly within WordPress itself.

Figure out what system works best for you. An editor you really like can make all the difference for you.

Google docs is pretty easy for me. I type it up, then copy and paste it over to WordPress.

Typically, formatting stays the same, which is great.

6. Craft an attention-grabbing headline

It’s only after I’ve written my post that I usually come up with my headline. I do this for a number of reasons: mainly that it’s so much easier to know what to name a post after I’ve written it.

I like to use an online thesaurus to find strong adjectives like “bombastic”, “incredible”, “stunning”, “electrifying”. And, of course, I use these to make my title stand out.

You’ll want to write up a headline that attracts attention to your post content. It should make your reader want to read all the way through the post.

7. Format your post

Formatting is pretty simple.

First you’ll start with catchy your title.

Then, make sure the body of your post has the a proper amount of words. About 800-1,000 words or longer should be perfect.

Be sure to include headers (header 1, header 2) and so forth. For example, this particular paragraph section is called “Format your post”. (Do you see that above?)

It’s actually a Header 2 tag (H2), which allows Google to see it as an important piece of information to my blog underneath my Header 1 tag (the one at the very top that says “How to write a blog post (in 12 steps)”.

Be sure to include meta tags

your focus keyphrase (the one you picked from Keyword Planner at the very beginning)…

and your meta description (which includes your keywords).

8. Create beautiful graphics

We always want our blog posts to look marvelous! How do I do that?

I use graphics.

My favorite graphics creator is currently Canva. I have used PicMonkey and even Adobe Photoshop, but I find that Canva has been so worth it for me.

I like Canva so much that I pay for the pro account monthly. It is easy to use, and super quick for me to whip out those graphics (a must if you’re blogging more than once a week).

These beautiful graphics don’t need to be hard to create. Use templates as a starting point and create one template that meets the needs of all your blog posts. All you need to do is tweak the wording and graphics each time.

These featured images are going to look marvelous on your blog and make your post more attractive. It will also be great for inviting pinners to share your work on Pinterest!

9. Use Grammarly and spell check

Spell check is my best friend…and next to that: Grammarly.

I have made my share of spelling errors in my blog posts, and it can be really embarrassing (especially if something is misspelled in a graphic, which is hard to go back and correct, by the way.)

Better to run the spell check before your readers do!

10. Link up to other posts

You’ll want to be sure to include loads of inbound and outbound links (here’s a tutorial on understanding how outbound links work).

Google loves a blog that is getting link juice from other blogs, but also that shares relevant content.

Be sure to always link to other blog posts within your blog as well as to outside sources that have relevance to your post topic.

11. Offer content upgrades

Lately I’ve been offering more content upgrades with my posts- something I haven’t always done.

I really like doing this because it gives me an opportunity to go above and beyond and offer more than the typical to my readers.

Sometimes I offer a video (like in this post). Other times I offer a podcast.

And sometimes I offer a free printable or worksheet (like with my goals post.) You can still pick up that free planner here if you like ­čÖé

Figure out what you enjoy offering to your readers and upgrade your blog post. It gives your readers an incentive to read more and allows them to get to know you better.

You also have the opportunity to capture more information on your readers as they offer their email to have you keep in touch with them. In exchange for their email you can offer incentives and upgrades.

12. Hit publish and share!

This is the best part of your post- publishing and sharing! Once you’ve completed the post it’s time to hit “publish”.

The best part for me is always sharing with others.

I like to spread the news on all my social media outlets- Facebook, Twitter, Pinterest, Instagram.

Even if you don’t use all these platforms regularly, share our posts there anyway.

Then celebrate!

Writing a post is hard work and you deserve a celebratory pat on the back, so reward yourself. For every post completed.

Why Start a Blog?

Have you been toying with the idea of blogging? Are you itching to get your thoughts out there for the world to read and enjoy, but you’re just a little bit afraid of the commitment to start a blog?

I totally get it: it takes guts to start a blog and to see it through for years down the road. Quite honestly, bloggers come and go by the dozens because of one reason alone: blogging is hard!

But if you are just a little bit fired up about your product or service, your topic, and your audience, there is absolutely no reason you can’t succeed at blogging.

5 Reasons to Start a Blog

If you’ve been needing someone to just tip you over on the other side and give you a few reasons to motivate you to start a blog, I’m here for you!

Get paid for writing about what you love

When I explain to my friends what I do, they’re like “huh? So…you get paid to write?”

Exactly.

Not only do bloggers find ways to monetize our writing but we quickly learn to tap into other sources of monetization. Writing a blog post may quickly turn into creating other products like ebooks. (I created mine on Amazon CreateSpace and KDP Select).

My blog posts have also turned into podcasts, where I earn affiliate commission or advertising promo spots.

Additionally, blog posts can turn into ideas for videos, which can turn into a robust vlog channel making you some nice residual income with Google Adsense. (Here’s one of mine).

If you get really good at writing for your own blog, you can even offer to begin looking for opportunities to write paid guest posts and start earning money to share your content on other sites.

Be your own boss

Why start a blog? Because you get to ultimately create what you want out of your writing career.

What I love about blogging is that it gives me the opportunity to create something out of nothing. I am creating a community and a tribe because I’m writing about what I love.

I get to make my own choices about what content to put out (based on user-feedback, of course), set my own hours, attract the clients of my choice, and drive the direction of my business.

I absolutely love all these aspects of blogging!

Create your own schedule your way.

As I mentioned before, I like to be my own boss which, of course, includes creating my own schedule.

I have a fairly complex schedule as a busy homeschool mama and brand strategist, but I love blogging and the freedom it provides me to make side hustle money (or a full-time income).

It’s up to me whether I want to dial it down or up- adding on more blogging or less. I truly get to create my own schedule and blog around my family responsibilities.

Meet awesome people in your niche.

Oh my goodness, have I ever met some pretty fabulous and amazing people through blogging!

If you are looking for an easy way to grow your network and meet awesome people in your niche, blogging is the way to go!

The small virtual communities I’ve found are mainly through:

  • following other blogs and commenting
  • following YouTube channels I admire
  • listening to incredible podcasts and following the hosts on social media
  • and of course, social media- Instagram, Pinterest, Facebook

One of my main sources for meeting pretty awesome people is through interviews and podcasting. As I’ve learned the skill of interviewing guests in my niche I’ve also been able to connect with some fabulous mompreneurs along the way and expand my outreach.

Make a difference for other people.

More than anything, I’ve found that blogging has helped me to help others. The thing that excites me the most about blogging is knowing that I’m helping others and making a difference for them.

My homeschool blog is about helping homeschool moms of faith with their specific needs: choosing curriculum, encouragement and support, advice, free resources, and conversations with thought leaders in the home education sector.

This blog at Mompreneurs in Heels is about helping moms entrepreneurs develop their online business from start to continuation: from business idea to blog to content and product development.

I also want to use this as a platform to highlight mompreneurs who are doing it and working their business.

When you find out your business and blogging purpose, it is exciting because you realize that you truly are making a difference for others.

That’s the best part.

Keep learning new things.

Blogging helps me to keep on learning. As I talk to other bloggers, interview guests for my podcast, or just do research for a blog post, I learn something new each time.

Lifelong learning is a goal for me. I wake up each day wondering what new thing I’ll learn. Because I blog daily I research daily…and I just keep learning new things I didn’t know before!

If lifelong learning is big on your list, making blogging a part of your lifestyle can help you to accomplish that.

If you’ve been wondering, “Why start a blog?”, now you know five terrific reasons to get moving on your first blog post!

Do you need help setting up your blog? You can reach out to me and I’ll walk you through the steps. I also help with branding and design services and I’ll be glad to hear what your needs are and help you.

I hope you enjoyed this podcast? What are some of your takeaways?

Slay Your Blogging Goals!

Are you still in goal-planning mode? Still cranking out those blogging goals for your to-do list this year?

I hope so.

Usually in February folks tend to slow down a bit, but I encourage you not to give up. February slumps happen after January because we were in beast mode for the new year and new month.

You can still master your blogging goals, though. In fact, you can slay them!

How to Slay Your Blogging Goals

Today I had the honor of guest posting at Enstine Muki’s blog where I share 3 easy steps to slaying your goals for the year.

Check it out and traipse around his blog to see what he offers. He shares a weekly spotlight on entrepreneurs that I always find encouraging.

Read my full post here…

Want to learn how to blog? Consider joining the Beginners Blogging Academy.

Beginners Blogging Academy-Computer

How To Create an Unforgettable First Impression for Your Blog

Wouldn’t it be great for your blog readers to keep coming back for more of what you have to say?

You would have to be thrilled with repeat readers who love your content and keep coming back for more, right?

This what it’s like to have an unforgettable first impression on your blog. To know that you are helping someone makes all the difference in your blogging experience.

When someone reaches out to you and says “Thank you- your post has really helped me with ____ (fill in the blank)”, it makes you feel good doesn’t it?

It took me so long to begin getting comments on my homeschool blog in 2012. When I finally started hearing from my readers, most of the feedback I often received was about the look and feel of my blog.

Oftentimes my readers told me they felt it had a personal touch and that I was speaking directly to them. This is exactly how I wanted them to feel when they read my blog.

Want to know how I built that unforgettable first impression with my readers? The following are a few tips I’ve used to help me build rapport with my audience.

Put your best face forward online.

The first thing to take into consideration is your appearance online. This includes: blog posts, your website layout, color scheme, videos, and your product packaging (if you sell products- digital or tangible).

What impression are your readers getting when they land on your website?

The first thing I usually start with is the look and feel of my website. I want to make sure I really like my color scheme, logo, and site layout. If I love how my site looks I can confidently share it.

Next, I focus on my creative media- like my podcasts and videos. If I’m making a video for the week, I want to make sure I definitely put my best face forward.

I do a quick hair and makeup check before I record. No need for lashes or an entire makeup routine, but I do have to throw on a pair of pants (other than the yoga pants I wore around the house all week) and a decent blouse before I hit the record button.

If I want to make a good impression on potential customers I need to make sure I practice better business branding.

Be original.

The best way to make an incredible first impression on your blog is to be yourself.

Let’s face it- your blog is unique because your voice is unique. You are you and no one else, and your blog should reflect that.

What makes your blog original?

Is it your incredible graphics?

Is it the way you write- engaging and pulling in your reader?

Is it the media you add- like videos?

Do you tell a story no one else can?

Whatever your unique take is, your blog should sound only like you.

The great thing about blogging is that you don’t need to capture anyone else’s voice. Your own voice is what attracts the right clients to you.

Pay attention to your customers.

The best very best thing you can do on your blog is to shower your readers with a lot of attention.

“How exactly do I do this?” you might ask.

Answer: your mailing list!

When I first started blogging, I missed out on this very important step. I completely forgot to capture my readers’ emails so that I could keep in touch.

I went six months with my homeschool blog before I realized how I had been missing out on this important feature of my blogging business.

Here’s my advice if you’re starting a blog: make sure your readers are signing up for your mailing list.

This is the only way you have true permission to keep in touch with your readers -who may become customers!

It also makes a fabulous incredible first impression, because your customers see how important keeping in touch with them is to you.

What do I do with my mailing list subscribers?

  • Offer them free incentives often.
  • Treat them like VIP’s with discounts and coupons.
  • Share special information and resources reserved only for subscribers.
  • Invite them to free VIP virtual events.

Have these tips been helpful? Are you ready to create an unforgettable first impression on your blog?

Here are a few more posts to check out:

MIH055:Mompreneur Balance Hacks for Blogging While Raising Kids

I get it-it’s not easy balancing a full-time blogging lifestyle while tending to family full-time as well. But guess what, Mompreneur? If you want this, you can do it!

Listen in on the podcast!

On this post and podcast episode (yay for another podcast this week!) I want to share with you 5 mompreneur balance hacks that will help you with your blogging while raising kids.

I have two daughters – and although they are now on the older side- both a teen and a preteen, I have been blogging with them in tow since they were both toddlers. I understand the complexities of a stay-at-home and work-at-home lifestyle and what that means for mom bloggers.

Mostly it means, we have to learn how to balance, or juggle our responsibilities, so that we can at least attempt to get it all done.

Rest assured that although you won’t likely get it all done, that you will at least have made some headway in accomplishing your goals.

What are the hacks I used for the past 14 years to help me balance mom life (and mompreneur life) while blogging?

Make a flex schedule.

Mom life wouldn’t be the same without a flex schedule. We have to give ourselves time to get it all done (or most of it anyway) and that requires a lot of freedom to move things around in a day (or week).

The way I do it is, although I have a set time to work (my block schedule), I give myself the option to move that block of time around wherever and however necessary.

So let’s say I typically work from 1- 4 pm on weekdays, but I have a dentist appointment scheduled on Wednesday at 2 pm out of town. I would simply just take that 1-4 pm I would normally work on Wednesday and move it back to 5-8 am so that I get the same amount of time and work accomplished, all before my kid wake up.

(Check out my podcast on time management tips for mompreneurs).

Sometimes I have to move my work blocks to the late evening and sometimes to a weekend. I might even have to break up my 3 or 4 hours into 1-hour chunks spread throughout the week.

For the most part, however, I like to keep my amount of time blogging the same per week. Currently I am working at an almost-full-time pace, breaking up my hours throughout the week as needed.

Cut out filler activities.

This is a big one for me because Netflix gets me every time. But if you can cut out extraenneous activities while working you’ll be much more productive.

One thing I’ve learned to do is to only focus on my writing and nothing else. If I’m blogging, that is exactly what I’m doing. Crafting my posts- and not checking social media.

Staying completely focused on one task at a time and not going down rabbit trails – like checking email, for example- can help tremendously in productivity.

Pre-plan your posts.

I love to know what I’m going to write about before I fire up my laptop. The way I handle this is to make sure I have already pre-written a few outlines so that when I’m ready to start blogging, all I have to do is begin.

Writing my post ideas out and creating outlines for them speeds up my productivity to double the time than if I were to research a post, then write it up- one post at a time.

I like to batch my work, getting all the research and topics out of the way in one setting, then going back to create outlines for them in another sitting.

Eventually, when it’s time to write my posts, I already have a road map before me and I can just plug in and start writing.

Check out my Facebook Live video about creating my blogging roadmap while on the road! ­čÖé

It’s so much easier this way! As a busy mompreneur, you need all the shortcuts you can in order to make the blogging life easier and more fulfilling.

Only write, nothing else.

It’s like I mentioned earlier- focus on only the task at hand. If I’m writing, I’m not checking social media, but neither am I creating a podcast. I’m only writing.

Batching out my activities makes things so much easier. For example, if I’m creating a blog post image for one blog, why not for several? I’m already in Canva, so I may as well create several images at once.

If I’m only focused on writing- which is the bulk of my blogging activities- then I can crank out several posts within an hour’s time.

Focusing on one task at a time truly improves speed and productivity.

Factor in fun.

One of the best things you can do as a mompreneur is make sure you’re getting taken care of.

What does fun mean to you? Factor that into your life on a regular basis and take care of yourself.

I often like to get away for a walk and have coffee. It’s too much fun to live downtown where walking to a coffee shop only takes 2 minutes!

On my way to coffee on my blogging lunch break!

I love an occasional gourmet coffee at a fancy coffee shop (or just my local one), so I might go out with another mompreneur friend some weekends.

I celebrate small achievements by rewarding myself with special treats that mean a lot to me.

(I like to share my fave coffee drinks on Facebook!)

I also like to motivate myself with a daily calendar check-off just to keep me motivated, and this is all part of my fun.

Mostly, I just try to remember that the mompreneur life is not all about work, work, work and no play. We need to pay our bills, but it’s also nice to put aside some money to spend for pleasure– and to do so regularly to keep our spirits up.

What does factoring in fun mean for you?

Going out to celebrate with girlfriends? Saving up for a cruise for your family? Taking your kids to Disney? Taking yourself to a spa?

Figure out what fun is for you, and reach towards it!

Did you enjoy this post and podcast? (I hope you didn’t forget to press play- just scroll to the top!)

Let me know what you think, and be sure to listen in on recent podcasts:

How to Start a Blog With Purpose

Have you been thinking of starting a blog but just haven’t taken the leap yet?

Are you scared to start blogging about a topic that isn’t relevant to your readers- or that you will get bored of easily?

When I first started my homeschool blog back in 2012, I knew that I had to find a topic that I was living- every day and every moment. Because I was neck deep in the trenches with my kids and homeschooling them, I knew that I could write about this topic a lot.

I knew that I would be making a commitment to full-time blogging about this topic and that it would stay with me for years down the road. I was committed to building a blog around the topic of homeschooling.

It was going to be a major commitment. And it truly has been!

If you’ve been pondering how to start a blog with purpose and that is the reason for your hesitation, then this post will walk you through some key steps to start your blog on the right path.

The month of January I’ve been talking a LOT about starting a blog because I know how difficult it can be to get started. I just want to help you get going in the right direction.

Here are a few things to keep in mind when you don’t just want to start any ol’ blog, but start a blog with purpose and passion.

Discover what you’re good at.

Starting a blog for the sake of it (because you like to write or because your friend is blogging) isn’t going to pull you through to the business side of things. You will hobby blog and have fun doing it, but you won’t be guaranteed to build a business with it.

(I hate to be so blunt, but I thought I’d just dish it out to you anyway).

To put it more kindly, you should definitely start your business blog for reasons that will sustain you for the long haul.

If you want to build a business with your blog, the way to dive into the blogging business is to discover (not what your friend is blogging about, or what is popular at the moment) but essentially what you are good at.

Start with you- your gifts, talents, skills, and enjoyment.

What do you like to talk about? What are you good at?

And guess what? I have a free gift for you to help you do just that.

Download your free worksheets below to help guide you through your business passions.

Discover your business Passion Worksheet

As a blogger you will begin to see yourself more as a content creator. You will utlimately be creating content of all kinds (not just blog posts).

Think: ebooks, maybe even videos and podcasts, perhaps slides, worksheets and workbook, courses, webinars– the sky is the limit!

You’ll soon begin to see how much you actually produce as a content creator. Then you can evaluate this in light of discovering what you’re good at.

If you know how much you actually produce, how much you give to your readers (or how much you plan to give once you begin blogging), you can more clearly identify your favorite ways of delivering that awesome content!

This all begins with discovering what you’re good and passionate about.

Also, remember that blogging is a long-term journey. You won’t discover how to do everything all at once. It will take time: days, weeks, months…and yes, even years.

Be gentle on yourself as you won’t get the hang of blogging just right over night and immediately.

Neil Patel talks about things he would do if he had to start a blog from scratch. There are so many tasks to think about…but just focus on one task at a time.

Get over your fears.

Okay, okay- I know that this is easier said than done. It’s not like you can just snap your fingers and “voila!’ your fears are gone. Just like that.

Blogging can be scary. I get that.

When I first started my vlog I was scared to pieces that I would be rejected. I was scared that my videos would be lame. I was scared that by putting myself out there I would make a fool of myself to family, relatives, and close friends.

I was even ashamed of sharing my vlog with others. It took me forever to share my YouTube channel and my homeschool blog to my own homeschool community.

In fact, I never shared it, and when word got around that I had a blog I wanted to hide.

At first, that is.

But with time, I learned to embrace my blogging lifestyle and share it freely with others. I give what I give the way I give it, and I should never hide behind it. After all, I want the world to know about my blog, right?

Check out my post on(how to overcome your fear of blogging!)

How to overcome your fear of blogging!

Help your readers with their needs.

It’s all about sharing and giving back to our readers.

When you realize just how much you have to share and give away to help others, you’ll discover how that it’s not about you as much as it is about your reader.

I learned to get over my blogging fears when I discovered that my readers had a lot of questions about homeschooling that I could help them with. I had answers, support, and advice, and I was ready and willing to give it.

I was happiest when I was helping a reader with a question.

I think this has been the driving force to keep me going with my blogging all these years: the fact that I can help others.

Once you start to see how great it feels to be a support to your reader and begin building a list of subscribers you can connect with, blogging won’t seem like such an empty and monotonous task.

You will be resonating with your audience, reaching out to your readers, helping on a personal level.

Pick up my favorite blogging tools business toolkit below, then let me know how you enjoyed this post.

Am I helping to answer some of your blogging questions? Do you have any specific questions I can answer?

I want to help- so let me know how.

~Demetria

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