How important is it to gain client trust?
SUPER important. As bloggers and online business owners we have to show our trustworthiness very uniquely. It’s not always easy to show “Trust me” online, but there are ways we can do it.
Research shows we only have a few minutes to gain the trust of our customers and clients. Once they land on our website it’s up to us to help them believe in our products and services. It’s easier said than done, so I thought I’d offer a few ways we can start implementing these strategies for our business right away.
Be super honest
This is my first-and-foremost go-to strategy of all time. Seriously. If all else fails, honesty will not. You may have set yourself up as an expert in your industry, but folks can smell dishonesty from a mile away, which is why it is so important to remain true to yourself.
I know, I know- it’s difficult to see this play out in the business marketing world where it seems everyone’s credentials are over-the-top and egos are over-inflated, but there really are a segment of online marketers who believe in integrity and honesty. Make sure this is part of your business model and you’ll see great results.
Your client trust factor will go through the roof because you aren’t afraid to show your failures, your hangups, your hiccups, your uncertainties. Be approachable and relatable all the while offering great value. Which leads me to my next point…
Bring loads of value
Why do your clients love you? If the shoe were on the other foot and you were the client, why would you be interested in your own services? Do you see how you are bringing value to your clients? You can bring value in many different ways: through free information, helpful emails and follow-ups, phone calls and coaching sessions, webinars, a YouTube channel or a podcast, and of course, your blog.
Bringing value to your client will make a tremendous difference in your trust factor. They trust you because they love what you offer to them, and they trust your expertise. So don’t be afraid to bring it on!
Clients also love to know that you are stable. You’ll be there even if they don’t hear from you in a few weeks. You are around. You haven’t closed shop. You will contact them again and offer them more value. Stability means everything to your business and momentum will keep things alive and well for you.
When your clients know they can count on you to follow through on your offers or that you’ll do exactly what you said you would, they trust you even more. What’s great is you are likely to receive referrals as a result! What a great way to expand your business- by word of mouth. Stability will take you a long way.
Now, I’ll admit (in an effort to be more relatable and transparent) I haven’t always been as stable with this blog as I would have liked. I got busy and I just haven’t truly worked my blog like a business this past year. Sure, I was working on business activities and making money, but I could have done so much more with my blog…so I’m working to change that this year, and I am excited for what’s ahead!
Resources mentioned on the podcast:
- The book: Mompreneurs in Heels: A Guide to Passionate, Purposeful Blogging
- 45 for $45 Business Idea Launch Express Coaching
Try these three tips into your business and let me know your results. I’d love to hear from you.