Mompreneurs, we have to start somewhere in order to be successful online-and we can’t start with nothing! Start with a vision, a purpose, and then goals…but you’ve got to quickly move into the framework portion of your online business- which is to develop your web presence.
In a blog post and video years ago, I discussed the overview of 5 key strategies for web success. Step #1 is developing your web presence, and that’s what this following video is all about.
Steps to develop your web presence
Start with a solid blog framework
At this time, I absolutely prefer WordPress to any other web development application and I wouldn’t suggest any other. I’ve used many over the years- starting with HTML and Dreamweaver and migrating to Blogger, Joomla, and then on to WordPress.
WordPress is a rock-solid content management system that serves the purpose for both blogging and a company website rolled in to one. There are a lot of benefits to using WordPress, which I talk about in another post.
Hire a professional to design for you who understands your vision.
This one is extremely important. You’ll need to hire someone who understands your goals and what you’re trying to accomplish with your business. With your goals in mind your website can be designed according to your preference, and include much of your flair and personality. Try to find someone who catches your vision and wants to see your business succeed.
Purchase a quality theme.
I personally prefer Genesis framework by Studiopress, but there are many other great theme sets out there as well (such as Thesis). At any rate, make sure you choose a theme designed by a company who backs up their product and gives you the customer support you deserve when you run into a rut.
Get your content flowing regularly.
Regular content is going to keep your site full and your visitors happy. You’ll also find that regular content brings back your readers and many times turns your regular readers into clients and customers who find you trustworthy simply because of your content.
I’ll get more into the details of content creation in another blog post and video.
For now, I hope you’ve gleaned from this post! If you don’t already have your web presence developed and designed, I’d be happy to connect with you and see how I can be of help to you.
If you use WordPress for your web presence, what are some of the benefits in your opinion? I’d love to hear from you.