Listen to “MIH003: 5 Solid Reasons To Start A Podcast” on Spreaker.

In this episode, I have 5 surefire reasons you should start a podcast! I absolutely love podcasting and began creating podcasting courses in 2006 for women entrepreneurs. I feel every business should utilize all the digital technologies to your business advantage.

I’ll talk about:

my experiences with podcasting success
and why podcasting is one of the most versatile ways to increase your tribe
how podcasting takes into consideration different learning modes
how podcasting adds to the value of your blog copy
the importance of syndicating your content and providing your content in a variety of methods: adding diversity to your platform through social media, video marketing, as well as podcasting
how podcasting helps you ease into public speaking
why I think podcasting trumps video marketing
with over 450 million blogs, subscribing to podcasts has become easier with the onslaught of smartphones.

Table of Contents

Why podcast?

My personal experience with podcasting success:

I quickly increased my blog readership by 30% within 2 months upon starting the podcast and by 125% in 4 weeks as a result of one podcast interview with a well-known guest in my niche.

Why podcast?

Here are even more reasons you should start a podcast.

Also, services like Audio Acrobat might work for you (at $20/month.) Just go at your own pace, and utilize the tools you have at your disposal if you want to begin on a budget.

Better yet, if you can afford to invest in better equipment, take a look at Cliff’s equipment packages for an idea of what type of setup you might want to invest in.

More reasons to start a podcast…

You will reach your target audience, build your tribe, and grow your brand with a podcast.
Podcasting helps you to establish your authority and expertise on a niche topic.
You will reach more mobile-device owners with your message as a result of podcasting.

(A larger percentage of my listeners stick around for 15-30 minutes. Podcasting is GREAT for blog stickiness. The average blog receives between 5-10 minutes or less of reading time.)

Has this episode been helpful to you? Don’t forget to check out my episode on mistakes I made while podcasting.