Recently I wrote a post about overcoming business fears (especially for women and mompreneurs), and I felt that a great piggy back on this topic would be to explore some helpful tips on getting past the “I hate social media” mentality.

I don’t particularly love all aspects of social media, but I’ve found certain “hot spots” that have become my main hub and that I really enjoy using.  At the moment, Google+ and Pinterest are two of my favorites.

When it comes to social media, here are just a few tips that may help you to navigate through all the preconceived notions that might turn you away from it.

Be willing to get out there.

If I had a dime for everytime I heard someone say: “But there’s too much to learn-and it’s a crazy madhouse out there in blogosphere world”, I’d be a rich lady.

The whole point is, if you don’t get out there and wade into the ocean of social media, you’ll never experience the fullness that being a business online can be.  In other words, social media, despite its complexities, can be used to really give your business the boost it needs.

But you have to first be willing to first take off the skeptic lenses and try viewing social media from a different angle.

  1. Getting out there doesn’t mean sink or swim.  You don’t have to let social media overtake your life.  Use tools like Buffer or Hootsuite to simplify tweeting and posting to your social media channels.  Nobody expects you to be plugged in at your computer all day.  You also don’t have to worry about your message getting drowned out with all the noise.  When you’re first getting your feet with with social media your concern shouldn’t be how many others are already out there, but instead, to ease your way into the conversations and make room for your own message.
  2. Getting out there means you reach far more potential customers with your message.  The whole point of using social media for business is to make your message more visible and prominent to your ideal customer.  You can’t make a message visible when you’re not involved and when you don’t have an account opened with Google+, Pinterest, LinkedIn, or Twitter, for example.    Which leads me to my next point…

Be everywhere, but focus on a few places.

When I help clients gain visibility on the web, I personally encourage them to set up accounts in various places, grabbing up your company name and making sure you have ownership of your brand in places like Twitter or Facebook.

Even if you don’t plan to use many of these social outlets, at least be there.  Have a presence everywhere, but only focus on being at a few places.

What I mean by that is- go ahead and set up your Facebook, even if you don’t utilitize it much.  But if you enjoy using Pinterest, spend most of your time there.

So- have an account with your brand name present all over the web, but focus your energy on a few hot spots that make your time worthwhile.

Importance of using social media in business

Now that we’ve talked about getting past the initial fears of jumping in…how about we focus on some of the importance of using social media in business.

  • Raising awareness for your brand.  You’ll soon find your digital footprint all over the world wide web once you begin utilizing social media- and that is exactly what you want.  Of course, being sure to monitor the awareness to keep in touch with what your customers are saying is equally as important.  But having those initial videos, podcasts, blog posts, tweets, and pins- when done correctly- are going to help your business tremendously.
  • Starting conversations related to your brand. This ties in quite well to my previous point, but you can really drill down and focus on the idea of starting conversations.  After all, that’s what social media is about anyway.  When you find a relevant conversation, hop in and join the discussion.  When you’re not aware of one currently, then start your own and invite others to join in your conversation.  This ultimately sets you up for success as your conversations lend toward establishing your expertise and gives your company the extra boost of awareness.  It lets others know you have something valuable to share and that you can help solve their problems.
  • Participate in networking.  As in the previous two points, you can see that virtual networking plays a major role in social media.  Converse with your potential clients and customers, but also converse with those in your industry.  Once you’ve chosen the social media platforms you’re most comfortable with, it’s all about starting up and joining in on conversations, and beginning to network with grace!

Has this been helpful?

What are your thoughts on social media and how it affects your business?  Do you enjoy using social media or would you rather do without?

 

 

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