Welcome to the Mompreneurs in Heels Podcast. On today’s podcast episode, I have the pleasure of interviewing LaRita Wilcher who was a former collegiate coach for 15 years. This is a series of reflections on her lifestyle led her to where she is today.
She now owns a software and recruiting service called Recruit Scheduling Solutions, and does all this while balancing a family life, and fulfilling her purpose in business & family.
What brought LaRita into the world of entrepreneurship/mompreneurship:
She is married and a parent, and has been coaching for 15 years on the collegiate level. After 10 years, she began to question whether or not she wanted to continue what felt to her like a rat race. She began to miss her family and questioned if she was really fulfilling her purpose in life.
Breaking point and transition period:
Her breaking point was when on her son’s 5th birthday, he asked for a suitcase for Christmas so that he could travel with his mother. At this point, LaRita realized she would need to find another way to live her life so that she could have a balance between life and work.
LaRita’s first steps into transitioning happened over a period of a year as she continued to feel the frustration of traveling frequently. She began to have thoughts about leaving coaching in order to pursue a business idea. With her husband’s encouragement, she finally acted upon her instincts and stepped out in faith.
What LaRita does:
LaRita assists coaches in being more efficient and organized with the way they recruit. She helps coaches organize their list of top prospects through software she has created.
All about teamwork:
In order to be successful, we need to work in a team. LaRita has elected people who have similar goals, qualities, and passions as she does. She is blessed to have been able to team up with a lifelong friend from high school (a pilot working for United) who contributes to her business. There are others on her team as well.
How does LaRita balance family and business?
LaRita has decided to homeschool her son in addition to balancing work. The way she balances this is to be very forgiving and lenient of herself.
She gets up super early in the a.m. to run her business. At around noon she works with her son’s schooling, although she also believes that life experience is an educational opportunity. She follows spiritual prompting to know when and how to balance out her life.
LaRita’s company is Recruit Scheduling Solutions and her slogan is We Save You Time. She believes that her business is a part of her overall purpose.
Let me share something personal with you: the first half of 2015 was a struggle for me. Adapting to our new city after a third move in three years, and overcoming an illness is a lot to take on all at once.
The reason I haven’t been blogging regularly? This is why. The question for me was: Can I take blogging breaks?
What taking blogging breaks really means
And I’m here to let you know that when you have those seasons in your life, you need to stop everything and take care of you.
It’s okay to “get off schedule”. In one of my podcasts I talked about keeping on a general routine of getting blog posts published regularly: once a week at the least. But do you realize what happens if you live by that “rule”? When reality of life’s curveballs hit you, you begin to feel like giving up on blogging altogether. And that’s what I want you to avoid.
We’re not perfect. I’m a mom (homeschooling and homemaking a lot of the time), and I’m a wife of a busy navy officer who keeps my life adventurous. Throw in a few moves, illnesses, and general every day life stressors, and I have been WAY too busy to keep up with my blog(s) this year the way I wanted to. And that’s okay. Life doesn’t revolve around our blogging.
When your business is your blog, you tend to it, cultivate it…but sometimes you have to trust that you have built systems into your blog that will carry you through the seasons when you don’t have the time or the energy to keep it up. Let it go and watch it coast along. It will be just fine when you get back.
I have learned that it’s okay to let go. I haven’t posted in months, and I came back to positive comments where people are grateful for the content. Evergreen content is crucial. People don’t care that it’s two months old, so long as it helps them through their current situation.
You know what else? I have had to let go of opportunities and I’ve learned to say no to those invitations that don’t fit into my life right now.
I’m even reinventing my income strategies for this blog so that I can commit to the lifestyle I want for 2015-16…which is one that is predominantly family-oriented.
Rather than committing my time and energy to one on one coaching, I’ll be offering digital products. Whether that means less money for me isn’t something I worry so much about. Sometimes the bottom line (money) doesn’t matter as much as the real bottom line (time, health, people you love).
So that’s what I’m letting go of for the second half of 2015. How about you? Even if business is booming, do you see areas where you need to let go?
Let’s be honest: business life is not quite the same ball game for female entrepreneurs with home based businesses. In addition to keeping up with the latest in our field, working with clients, producing products, and wearing the marketing and management hats, we also have to keep our families cooperatively working along beside us as our home team.
In this episode, I share some key time management tips for female entepreneurs.
1.) Set goals.
Write out your goals a week or a day ahead of time. Use productivity software such as Evernote, Google Drive, or a good old fashioned notebook to help you stay on top of your game.
2.)Be sure to have a business plan in place.
Without a business plan, goal-planning can’t happen. In the future I’ll be creating a quick and easy business plan resource just for mompreneurs with online businesses.
3.)Be an early-riser or a night owl.
Take your pick- but if you’re balancing family life and business, you’ll most likely try to catch a few extra hours of work in the late night hours or in the early a.m.
While making your goals, don’t forge to prioritize. Devote certain times throughout your day just for writing or blogging, creating video footage, podcasting, and working with clients and other projects.
Block off time in your schedule for social media networking such as commenting on other blogs, tweeting, and checking in on Google+ discussion groups.
5.) Set boundaries.
If you’re a mompreneur, you’ll know how tough this part is with kids undertow. Work at certain, specific hours of the day. Work in blocked times or structured hours -if possible- for maximum concentration and productivity.
With a list of goals it will be easier to be on “ready-set-go” mode once you’ve entered your work zone hours. Another idea is to have a devoted office space set up, if possible.
In our home, our signal is: when the door is closed completely, that means “mom is in a meeting – come back later”. If the door is slightly ajar: “knock and enter quietly”. And finally, when the door is wide open: “Come on in, family!”
Do you have any time management tips that help you run your business while balancing family life? Leave me a comment- I’d love to hear from you!
Hi, I’m Demetria– podcaster, blogger, mompreneur of two daughters and Navy wife. I’m passionate about blogging and helping women start an online business through blogging. To learn how to start a blog you can read my book, take my course, or get coaching. I’m here to help you!
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