MIH 039:What Makes a Successful YouTube Channel

Listen to “039:What Makes a Successful YouTube Channel” on Spreaker.This week’s user question is: what makes a successful YouTube channel?

I love YouTube and when you don’t find me blogging about blogging, you’ll either find me podcasting or creating a video for YouTube. Currently I have two channels (one which is rather tiny, but another which has more leverage.)
 YouTube for business is a phenomenal thing that helps to bring more eyes to my business mission and ultimately lands me more deals with clients.
I have found that in addition to podcasting, YouTube has been one of my most productive ways of getting the word out about my business offerings.  Because I recently had a viewer questions about what makes a successful YouTube channel, I thought I’d offer an answer- and this time via podcast!  I’ll probably create a video to go along with this as well.

So what makes a successful YouTube channel?

Success is not necessarily dependent on the number of people who view your channel, because at first you will have very few views.  Success is contingent upon the necessary steps you take in order to make your channel useful, and also how well you communicate with your viewers. So, let’s dig into some specifics on what exactly makes a successful YouTube channel.

Narrow down your vision so it is specific and strategic.

You’ll want to ask yourself why you created the channel and keep that vision in front of you at all times.  This will make your channel even more laser-focused. Make the vision plain, write it down, refer to it every time you make a video. Your passion shows through your videos and that is always a plus.
Narrowing down your vision helps you to see what’s important.  It helps you to realize potential topics for your audience, and topics that are random.  You want to put the majority of your energy on creating content that is useful for your viewers based on your own vision for your channel.  If you want to have a successful YouTube channel, you have to be laser-focused.

Pair your vlog with a blog for additional impact.

A lot of people miss this or skip this step because it is more work.  But in my experience it has been worth it.
People who don’t find my vlog on YouTube find my blog first. It’s just giving your readers and viewers more than one way to connect with you. On my blog, I like to add posts that include one or two of my videos.  I find that my readers love rich media, and adding videos to my blog is a great way to add a bonus boost to what I’ve written.  Everyone has different learning styles- some love listening to audio, some love watching video, while others prefer reading or skimming through a blog post.
I’ve found that my best contacts on YouTube tend to be those who also follow my blog.  This seems to make for more of a specialized, small-niche vlogging community where I’m meeting the needs (hopefully) of my viewers who love my content in different ways.

Find ways to monetize both your blog and your vlog.

At the end of the day, those with a successful YouTube channel tend to find ways to monetize it– whether through Google ads, digital products, or services. Most successful YouTubers enjoy the fruit of their labors through Google ads, which is super easy to set up.  Once ads start rolling on your videos, you get paid a percentage based on views and impressions.
Unfortunately, back in 2010, I had my Adsense account banned through no fault of my own, and have been unable to use it either for my blogs or my YouTube account.  I’ve since moved to Bing ads for my blogs, but haven’t found a comparable solution for my videos- so they currently run ad-free.  I use other methods for monetizing my YouTube account by offering my products and services regularly.

Post regularly.

Viewers love it when they see additional videos on a regular basis.  I run two channels, and I’m not always successful at getting both updated frequently being a busy mom and all, but I try not to let too many weeks slide between posts. On my homeschool channel I usually post about once a week and lately it’s been once per month on my mompreneurs channel.  I’m planning to change that to once a week as well.

Create catchy thumbnails.

One thing that gets viewers’ attention is catchy thumbnails.  When scrolling through a list of videos on YouTube, a viewer is more likely to click on a video that has an attractive and catchy thumbnail, so you’ll want to make sure to start creating these.  I currently use PicMonkey and create an image with the dimensions of 1280×720.

Interact consistently.

When you constantly and consistently comment on others’ channels and reply to your own channel comments, you’ll find it more likely to have a successful YouTube channel. It’s all about the conversation!
Viewers love it when you respond and you’ll have much less spam and trolls on your channel when you take time to consistently interact with your tribe.

Do these tips help?  Do you feel motivated to begin a YouTube channel or to create a plan of action that will help you maintain it?

If you need support with vlogging- or just an extra ear to listen to you- I’m available for coaching.

How I Make Thumbnails for YouTube Videos!

I just discovered how I can make those cute thumbnails for YouTube videos.  Have you been wondering how to do this? Here is my video explaining step-by-step how I do it:

Reasons you should make a unique youtube thumbnail.

You captivate interest.

People like something that perks the interest quickly and at one glance.  If you have someone searching in youtube to answer their questions and 30 videos pop up in the results, the one with the most attractive thumbnail will most likely perk interest and grab their attention.

You accrue more traffic.

Yep- a better thumbnail image gets you better traffic- normally.  I’m sure this isn’t true in all cases, but it doesn’t hurt to have the interesting and catchy thumbnail that viewers actually want to click on.  The more desires to click, the  more traffic for you.

If you have any questions about this please leave me a comment either here or at my YouTube channel and I’ll get back with you soon.

MIH 014:Digital Product Creation-A Primer For Speakers & Coaches

Listen to “014:Digital Product Creation-A Primer For Speakers & Coaches” on Spreaker.

I know many of you have been wanting to get out there and get your digital products created and sold- but you just haven’t figured out how. That’s what this podcast episode is all about.

Why creating digital products (info products) are so important for online businesses

You’ll need to listen in on episode 008 to hear some key reasons I believe every single online business should begin creating (and selling) digital products.

What is the process of digital product creation?

Well, in this podcast I cover  some key points to help walk you through the process:

  • determining what to give away or what to sell
  • developing a relationship with your prospects through your freebie offers
  • options to directing your prospects to a shopping cart, or give access to an immediate download
  • learning to recycle/upcycle content full circle

How can a  life coach or speaker, in particular, create digital products?

  • Start by recording at your computer. Use Audacity for free.  There will be a few extra steps to get your recording saved and uploaded.
  • You can also call into a recording line to record a conference call with a group or another individual.  Two that I have used are Free Conference Calling and Free Conference Call.
  • Your next step is simply to download the mp3 audio  to your computer, upload to your server or cloud, and link it up on your blog.  Some ideas of what you can do with these recordings are: bundle a compilation of recordings to sell back online, or create a CD set.
  • Webinars are another great way to create digital products.  Online software such as  GoToMeeting, Click Meeting, Meeting Burner, Meet Cheap, and even Google Hangouts are wonderful solutions for web conferencing. This is just another great way of obtaining both audio and video content with interactive options such as whiteboard, power point, chat, and more.  You can take the audio or video and resell it, plus have a VA transcribe the content to sell separately or as a bonus PDF, or add it textually to your site.  You can even decide to turn the topics of your discussion into the chapters of an ebook. As you can see, there are loads of ideas for info products here!
  • Another idea is to turn those blog posts and articles you’ve already written into an ebook bundle.
  • Have you coached someone lately?  Then you could create a video using Camtasia, screen shots and all, and sell these back as video bundles or – for those who love tangible products- convert them to DVD’s.
  • Don’t forget the power of audio podcasting as a great way to funnel in prospects and give them a taste of what you’re offering.  There are ways to turn your podcast into paid content by letting them hear a small portion of a seminar on your podcast. You don’t want to broadcast everything- but just give a sample of your workshop or round table discussion.  In order to unlock the entire recording, you can have listeners go back and purchase the entire audio.

I hope you’ve enjoyed these tips on how to optimize your digital product delivery strategy so it’s advantageous to you and your site visitors who are hungry to consume your content.

If you have any questions, let me know- and I’d love to help you decide how you can turn your ideas into digital products and into cash.

MIH 008: 7 Essential Reasons To Create Digital Products

This podcast is all about reasons to create digital products- plus I share many of the ways I can help you online!

Digital products creates a tangible item for subscribers who love freebies.

It never hurts to be generous.  Give a little back to your consumers at the front end so they’ll get to know you better.

Digital products builds an awareness of your brand.

Browsing through your product (ebook, audios, videos, slides) gives your consumers an idea of what you and your brand are all about. If they’re attracted to your brand, they’ll want more information from you in the future.

Digital products add value to your brand.

Nowadays offering a digital product as a freebie for newsletter subscription is standard.  Your customers may feel, however, that your brand has higher quality simply because of the addition of digital products.

Digital products increase your opt-in rate.

Without a way for subscribers to opt in to your mailing list your list just won’t grow. One sure-fire way to increase your opt-in rate is to offer a digital product such as an ebook as a freebie for subscribers.

Digital products bring potential clients into your marketing funnel.

A digital product is a great way to give your subscribers a taste of what you’re like before they purchase your full service.  It gives them a small taste of what it may be like to work with you in a business relationship.

See it as your official “meet and greet”, so make your products good and present your best.   As you gain their trust through relationship building you will have more opportunities to offer your higher priced services and products…but it all starts with the digital product you initially offered.

When you create a digital product, it gives your brand a leg up.

Digital products distinguish your business from those around you by helping you to produce compelling content.  This brings you an unprecedented amount of leverage that can’t be compared. The average solopreneur will probably not take the time to create training courses and ebooks.

However, you have to go above and beyond the context of your blog in order to be successful online.   I’m here to help you with a complete web success strategy and I can help you by coaching you through these processes.

Digital products allows you repurposing flexibliity.

Once you’ve created a digital product, the shelf life for that product will last a very long time .  You’ve created one product that you can offer over and over again.  But it doesnt just stop there.  The really cool thing is that digital products allows you to think outside of the box and you can always repurpose.

Here are a few ideas for different ways you can repurpose your content:

  • videos

  • podcasts

  • membership sites

  • ecourses

  • group coaching

  • individual coaching

  • conference calls

  • webinars

  • workbooks and ebooks

  • website and graphics templates (business plan templates, wordpress templates)

  • ezines and newsletters

I hope this has been helpful. Feel free to leave me a message on my Speakpipe (on the far right where it says “Send Voicemail”)—>

(leaving your name and blog URL) and I’ll be glad to play it on my next podcast. 🙂

To your web success! (I also invite you to join our Facebook for Mompreneurs!)

The Busy WAHM’s Guide to How To Create an Ebook

How to create an ebook

Work at home moms- you’re busy, I know (believe me, I relate to the hustle and bustle of your life)! But you have great product ideas for your biz and one of those is that e-book you’ve been wanting to write forever.

Here’s a quick tutorial on how I’ve been able to crank out a few e-books over the  past 8 years that I hope will help you.

How To Create an Ebook

Gather an outline for your topic.

Make sure you’re not all over the board with ideas.  Your ebook should have a specific purpose to solve a particular problem or meet an overall goal.  Remember, it’s better to be too narrow than too vague.  You can always save additional subtopics for another ebook!

Schedule out your writing.

Divide your outline into manageable chunks and plop these chunks right onto your calendar.  If you have eight chapters in your book idea and you figure you can find time to write twice a week, maybe you can complete 1-2 chapters per week.  At this rate you’ll be finished between 4-8 weeks from now!

Don’t procrastinate.

Get on it right away.  Just let your fingers flow and start typing your thoughts on the topic.  Before long you’ll have one paragraph, then two, and …you get the point.  No one says a chapter has to be exactly 10 pages.  Make your sections the length you feel quantifies what you are trying to get across.  Don’t let the idea of having 7 more chapters to go looming ahead of you keep you from writing the one chapter in front of you.  You can do it!

Remember your audience.

Remember  who you’re writing for and stick with it. If you have a passion for your readers, they’ll feel it in your writing, so write from your heart.

Proofread, edit, add graphics and table of contents.

Use Microsoft Word or a similar program to write your ebook.  Add a cover page with title and a beautiful cover image (which you can have your virtual assistant do for you or head over to fiverr), and add a title page with copyright info.  Add page numbers and your name and URL  in the footer section for each page.  For eye-catching images for your book find royalty free stock photos at places like istockphoto.com.

Publish.

I use Adobe Acrobat Professional for this one, but here’s a quick and easy way to create your PDF document in Microsoft Word.

Simply go to: File->Save as Adobe PDF.

Distribute.

If your ebook is a free download, upload to your hosting and provide the link for your subscribers.  If it’s a paid product, services like e-junkie make it more convenient to distribute digital products.  You can also simply use Paypal as your shopping cart preference. Password protected sites are also a great way to ensure encryption on ebooks.    If you want to reach a wider audience, you’ll need to employ some social media methods to get the word out!  Try your Facebook or Google+ connections, Pinterest and Twitter.  A world I have yet to explore is Amazon Kindle, but it’s definitely worth exploring.

That’s all for now!  

Has this tutorial been helpful to you?  I sure hope so!  I hope you’re encouraged to move forward in publishing your ebooks!  Leave me comments- I’d love to hear from you.

 

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