This post on “how to find your niche” contains some affiliate links, which means if you use these links and make a purchase I receive a small commission, which helps support this blog and podcast. Know that I only promote products and services that I use and care about.
Have you been trying to figure out what to blog about and who your ideal reader is? How can you find your niche so that you really, truly enjoy blogging?
It took me a while to figure out to whom I really love blogging and writing, but once I finally figured it out it made all the difference for me. My audience is mompreneurs and stay-at-home mamas who want to earn an income with blogging.
Once I did find my niche and I figured out who my main audience is it made all the difference for me. Also, once I was clear on my niche audience, my blogging has taken off to higher heights! I now write with more clarity and focus, and blogging is a lot of fun for me.
I totally recommend you take some time to think about ways to find your niche before you start blogging away. It will make a huge difference in your authenticity as you are truly reaching the audience you really want.
You won’t waste time and you will get straight to the point of serving your reader.
These are the steps I took and that can also help you to figure out how to drill down and find your niche.
Do a braindump of everything you’re passionate about.
Before you get started with the tasks of blogging, you’ll want to make sure that you absolutely love what you blog about weekly. You should ask yourself a few key questions such as:
What am I passionate about?
What do I like to talk about all the time?
What advice do I always give to my family and friends?
Which books and magazines do I like to read the most?
What blogs or podcasts do I follow?
I have more ideas in my book about how you can find your passion with blogging before you begin.
Take out your favorite journal or notebook and jot down all of your blogging ideas. Don’t hesitate, just go for it! Let your experiences, passions, likes and dislikes, joys in life, and favorite topics take over your thoughts and write down everything you could see yourself writing about on a weekly and monthly basis.
Here’s one of my favorite journals with weekly layout. Choose one that speaks volumes of happiness to you 🙂
I basically use it, in addition to my Typo notebook, as a place to dump ideas for the week. I’m using my Happy Planner and some digital stuff too, like Trello.
Remember- you might love the topic, but you’ll need to be able to write about it often and be happy enough with the topic that you can stick with it for the long haul.
Ask yourself “Do I really know this topic?”
If you know your topic well, you definitely have an advantage. Writing about something you’re familiar with gives you an edge in your writing because you have a familiarity with the topic. When you’re comfortable writing on a topic, it shows and your readers feel more comfortable reading your blog.
But what do you do if you don’t feel confident with your blogging topic just yet? If you don’t know your topic well, no worries. Don’t be discouraged if you’re not an expert yet. There is no need to panic and change gears if you really love a topic but don’t know everything there is to know about your topic.
We’ll never know everything there is to know. In fact, that’s one of the reasons I blog. The more I blog about a topic, the more I learn about it. Then, of course, the more I learn about a topic, the more comfortable I become at writing about it. I don’t have to know everything in the beginning, because I’ll get “on the job training” the more I write.
That said, the more you know your topic, the easier it will be for you to write regularly and consistently. Keep this in mind when thinking of how to narrow down and find your niche.
To find your niche, write regularly and consistently.
I’ve gone through life seasons where I couldn’t keep up with my many blogs. Because of this, I didn’t stay consistent with my content. When this happens, folks just stop reading. It’s expected and it’s normal. (This is why it’s so important to choose a topic you love and that you can write about on a regular basis.)
When your readers know when and what to expect from you, they will respond more favorably.
The best part about writing regularly to my readers is the connections I make with my readers. They always reach back out with a few words – either to thank me for the content or make suggestions on new content I can create that will help them.
This is exactly what you want your reader to do: give feedback.
Keep asking your readers what they want to hear about from you, and write about those topics. The more you blog, the more feedback you’ll receive. This is honestly the best way to shape your blogging path.
I appreciate SEO and keyword strategy and know that it’s very important to include this in your blogging, but you learn more by listening to your readers than by keyword research in my humble opinion.
I’m an advocate of listening to your niche and giving them what they need. Once you find your niche, know that they are your tribe and they want to hear from you for a reason.
Be a friend and get personal.
Lastly, make sure you are writing to your tribe as though they are your personal friend. Believe me, this is the key to building beautiful online relationships with your followers.
You never know when you’ll hop on a Skype call to chat with a reader personally (it happens to me frequently as a consultant)…so I just tend to see everyone one of my subscribers as a potential friend.
Therefore, if you’re on my mailing list- you’re my friend!
If you see your subscribers and readers this way, it won’t be hard to write to them in a more personal tone.
Remember, they’re not just a group of random subscribers, but real people with real needs who are reading your content for a specific reason: to solve their problem. They are hoping you have the answer for them.
If you want to find your niche, all you really have to do is find the people that you can most serve with your skills, talents, abilities, and knowledge, then give them all the helps you possibly can!
Has this post on finding your niche been helpful to you? I hope you are inspired to write on topics you love and that you begin to really enjoy blogging!
If this post has been helpful to you, leave a comment below and pick up your Niche Planning Guide.
What happens when preparation meets opportunity? You step into your life purpose. Some people call it luck, I call it purpose. But there are some things you have to do to prepare yourself for purpose.
**UPDATED WITH PODCAST**
One very important thing to keep in mind is that a negative mindset will hold us back from success every.single.time.
As moms and women in business we have to be wiling to roll up our sleeves and prepare ourselves for the success ahead.
Getting rid of a negative mindset requires work.
You have to work to prepare yourself.
Nothing you receive in this world simply just happens. Remember Newton’s law? “For every reaction there is an equal and opposite reaction.” Whatever you do impacts something else in your life.
I have been in business off and on for about 14 years so far. During this decade-long season of mothering and balancing business, I’ve come to realize my limitations and what I can and can’t do at different seasons of my life.
Meanwhile, I’ve learned the value of work. One of those values is that I can’t expect a return on no investment.
In other words, no time in, nothing out. No matter how slow-going things seem to be, if I just chop at it a bit at a time, a week here, a month there and a year goes by, I have accomplished something rather than nothing.
And that is an accomplishment, no matter how small. This is how I encourage myself daily.
Consistent work is crucial. The only way we can stay motivated is to encourage ourselves.
This leads me to the point that whatever someone else does to you or around you impacts you. That is why it’s so important to keep a few things in mind as women in business.
Guard your environment.
It goes without saying that negative people and circumstances can adversely affect your success.
Are you finding yourself constantly dealing with a Debbie Downer who consistently gives you the negative scoop regarding your decisions?
Are you around people who are at odds with you, who don’t understand your vision, and who don’t support you?
It’s important for women to guard our environment against a negative mindset.
Seek out mentors and those who can help you along the journey. There are those who will pull you down and those who will build you up.
Spend time with those who will be the best influence on you.
This leads to my next point…
Take control of toxic thinking.
Like many women, over the years I’ve battled with bouts of low self-esteem. I’ve heard many times that those of us who put ourselves out there in the public eye can be some of the shyest people.
I don’t think I’m all that shy but I definitely have my more introverted moments. There are also moments when toxic thoughts begin to dominate my way of life as I succumb to ideas that don’t uplift me.
Sadly, I’ve seen many women have their self-esteem completely shot down or their self-worth plummet as a result of this type of limited thinking and debilitating mindset.
It’s not so much the geographic area you were raised in or currently live in, but the mindset of the people you hang around with that is the bigger influence.
We must, as women in business, completely take control of toxic thinking, getting rid of it every time it creeps its ugly head in our lives. This is the only way we’re going to see the value in ourselves that truly exists.
When you feel like you can’t be successful, like you can’t make it, you can’t do it, you don’t have what it takes, shoot down the toxic thinking right away as you begin to recognize it.
Well, my friends, I hope this has been helpful to you and encourages you to dump any negative mindset regarding business. You can do whatever you roll up your sleeves and set out to do. Your life is full of purpose and meaning. You can do this!
I’ve often been told that I have a knack for understanding mompreneurs. Really and truly, I’ve been where you are when it comes to the balance of raising kids with building a business, and I understand the mental and emotional conflicts you may be experiencing.
Oftentimes as a mom in business you may have mental conflicts over how to achieve your business goals. I know it can be difficult to see your path before you when it’s all muddled with questions like:
How do I get from Point A to Point B?
How do I take the next step?
What is my next step?
How do I get through all the tech jargon to _____ (“set up my blog, hire someone to create my ebook graphic, create my first digital course”, you fill in the blank).
Although I won’t be digging into details for each of these questions on this post, I can at least address the biggest concern I think- which is how do we do it? How canwe achieve our goals when we have so much on our plates? How can we move forward when there is so much in the day in our way?
I’ve got a video just for you! Here we go…
How to Achieve your Business Goals
Oh…this is a hard one. I’m still battling this, but I tell ya, I’m learning how freeing it is to take a giant bite out of a project I’ve been sitting on for years! (That’s exactly what I did when I decided to quite moping around about not having written my book. I finally went and did it!)
When you stop procrastinating you give yourself room to accomplish things in your life. Have you been wanting to grow your business through creating more content? Blogging? Podcasting? Creating digital products? Growing your online network?
Don’t wait on it any longer. Make plans to make a change. Find one goal and get busy with making it happen! (I’ll be your cheerleader. Come ON- you can do it!)
Get past your imperfections and just do it!
Things will never be perfect. If you demand perfection you’ll never get to the point of completion of your project. You want to get past the perpetual cycle of attempting to make everything be and look perfect, and just keep pushing forward.
I have this little problem with website design: I get bored easily of my templates! I don’t know if you’ve noticed…but if you’ve been around here at Mompreneurs In Heels long enough, you’ve definitely noticed! I’ve changed my theme since last year at least 3 times already. Being the geek that I am, I love tweaking CSS code, and I enjoy fooling around with new Studiopress templates- which means that my boredom has found a playmate: switching themes. And marry that with the fact that I’m a bit of a perfectionist- and Houston, we have a problem.
I’m learning to find a theme, say “It’s okay, Demetria, its fine! Totally fine!” and stick with it.
I’m also learning that perfectionism when it comes to creating my courses is what has held me back over the years. Oh- I have courses galore all over my hard drive, but I’ve been afraid to let them out of the bag. I’m afraid of imperfections. I’m afraid it won’t be just right.
What am I doing about it? I’m sharing this tidbit of personal info with you, my reader and viewer. I want you to know that I understand, and I’ve been there (heck, I am there!) and that just like you, I’m learning to look past imperfections in order to move forward and really accomplish my goals.
If you’re also a perfectionist, you can totally relate.
Keep it Moving!
The only way to truly achieve your business goals is to keep moving forward. You’ve got to keep it moving, girlfriend!
Forget perfectionism and definitely forget procrastination!
Take out your task list and every single day focus on those tasks and completing them.
If you’re a visual person, try a vision board (here are a few examples on Pinterest). This will help you to keep moving as you visualize where you eventually want to be in your business.
The key here is: keep it moving. Don’t look back. Don’t get stuck in the present or the past. But keep moving forward and reaching for your goals!
So there you have it- my advice on how to achieve your business goals as mompreneurs! I hope you this post motivates you!
If there’s anything moms in business (aka- “mompreneurs”) needs, it’s finding your passion in business.
Forget your blogging routines, your WordPress theme and template, hosting, and any other foundational necessities. Without a business passion, you shouldn’t even start that blog. And yes, I do view your blog as your business- contrary to what some say. So why is finding your passion in business super important to your success as a blogger?
Without passion, your blog won’t thrive.
Let’s face it, a business without a passion eventually dies. There’s just not enough mojo to keep it moving, and no one gives a care. In the blogging world it’s so easy to lose sight of your prize, lose hold of your faith, and just give up. But in order not to quit, you’ve got to be passionate. Enjoy your blog. This includes the topics you wish to share, the process of writing and getting out content regularly, as well as marketing. If you treat your blog like a business you’ve either got to like each part of your business or you need to farm out those areas that don’t suit you well so that you can focus on the ones that motivate you and allow your passion to shine through.
You attract your tribe with passion.
You want to build your blog? You want your business to thrive online? Then be passionate! Believe me, you’ll receive 100% more support if you love what you do- and you’ll attract your prospects to your products like bees to honey. Passion is addictive and others will want what you have. If you’ve got something good to offer, no sense being ho-hum about it. Get up, get some motivation, let those sparks fly, and allow your business to thrive on your passion! Your blog will be better for it. (And if you do it just right, so will your bank account by the way.)
Finding your passion in business keeps you going.
There will be days you just won’t feel like blogging. Okay, I get that, and I’m totally there with you. Believe me, I understand, and I’ve been there many, many times. But if you’re super passionate about your topic, you’ll find a way to get content out there to your audience. You’ll find a way to keep helping, to keep being there, to keep being consistent in business. You will make plans, create a schedule, follow through. You’ll do it when you feel like it, and even when you don’t. You’ll get smart and do most of your blogging through batch scheduling to prepare for days when you don’t feel like it. And you’ll reach out for help when you need to- hiring a VA, or simply scaling back to blogging once a week rather than 4 times per week. You’ll do what you need to do in order to make blogging and content creation consistent for you, and doable. As women, as mothers, as wives, or friends, we can’t be there at all times for everyone- no matter how badly we wish to be Superwoman. But with a little bit of planning you can find ways to sneak in the time you need to blog (if sneaking is what you have to do, hey, go right ahead) and to get things done in between all of your other tasks. You’ll make it work. Finding your passion in business helps you to make it work.
Welcome to the Mompreneurs in Heels Podcast. On today’s podcast episode, I have the pleasure of interviewing LaRita Wilcher who was a former collegiate coach for 15 years. This is a series of reflections on her lifestyle led her to where she is today.
She now owns a software and recruiting service called Recruit Scheduling Solutions, and does all this while balancing a family life, and fulfilling her purpose in business & family.
What brought LaRita into the world of entrepreneurship/mompreneurship:
She is married and a parent, and has been coaching for 15 years on the collegiate level. After 10 years, she began to question whether or not she wanted to continue what felt to her like a rat race. She began to miss her family and questioned if she was really fulfilling her purpose in life.
Breaking point and transition period:
Her breaking point was when on her son’s 5th birthday, he asked for a suitcase for Christmas so that he could travel with his mother. At this point, LaRita realized she would need to find another way to live her life so that she could have a balance between life and work.
LaRita’s first steps into transitioning happened over a period of a year as she continued to feel the frustration of traveling frequently. She began to have thoughts about leaving coaching in order to pursue a business idea. With her husband’s encouragement, she finally acted upon her instincts and stepped out in faith.
What LaRita does:
LaRita assists coaches in being more efficient and organized with the way they recruit. She helps coaches organize their list of top prospects through software she has created.
All about teamwork:
In order to be successful, we need to work in a team. LaRita has elected people who have similar goals, qualities, and passions as she does. She is blessed to have been able to team up with a lifelong friend from high school (a pilot working for United) who contributes to her business. There are others on her team as well.
How does LaRita balance family and business?
LaRita has decided to homeschool her son in addition to balancing work. The way she balances this is to be very forgiving and lenient of herself.
She gets up super early in the a.m. to run her business. At around noon she works with her son’s schooling, although she also believes that life experience is an educational opportunity. She follows spiritual prompting to know when and how to balance out her life.
LaRita’s company is Recruit Scheduling Solutions and her slogan is We Save You Time. She believes that her business is a part of her overall purpose.
Time for episode #2 of this podcast for mompreneurs, and I’m excited to share with you how to find a blogging niche that makes you excited!
Also, grab a copy of my Discover Your Passions worksheets here. You’ll walk through your skills and talents and perhaps discover a great business idea!
I believe everybody has a place and purpose and a gift to give back to the universe. What’s yours?
I want to help you think through this question and begin discovering what you truly want to share with the world in this podcast. I also invite you to check out my book (there’s a whole chapter devoted to finding your business passion.)
In this podcast I share the process of how to discover your business passions in order to turn your passion into a profitable business.
Let’s start with a few questions to guide you through discovering your passions.
What are you listening to and watching? Check your smartphone or mobile device. What you listen to and watch the most is most likely you areas interest, so pay close attention to that.
What subjects did you enjoy (or not enjoy) most in school? Sometimes your favorite school subjects in the past will help point the way toward undiscovered passions you might have lying dormant.
What do you admire or wish you had more time to do? If you find yourself dreaming about something you wish you were doing- then it’s probably a passion. Big hint.
How do you choose to spend your time when you’re not working? What you choose to do outside of work is a good indicator of what you would rather be doing. (Unless, of course, you’re a workaholic and have a hard time winding down- and yes, that’s another story for another day.) If you want to discover your passions, then you should do a quick checkup on how you spend your free time.
What do you talk about the most? Just ask your friends. They’ll be glad to let you know.
What to do once you discover your business passions…
Create a game plan by making a few goals. (Listen in on my first podcast on goal-setting.) Put it on your calendar and plan to get started right away. Don’t procrastinate! If you do, it will be harder to get started on your game plan so don’t wait around. Hop to it!
Get out of your comfort zone. Stretch yourself into doing things you don’t necessarily feel comfortable doing. It’s okay to get out of your comfort zone. We all have to do it.
Keep doing it! Successful people are relentless– they keep trying even if they don’t feel successful. You might not feel successful at first, but it’s okay. Keep on working towards meeting your goals, and before long you will find yourself successfully accomplishing what you’d set out to do.
Don’t forget to pick up your “Discover Your Passions” worksheets- my gift to you!
Hi, I’m Demetria– podcaster, blogger, mompreneur of two daughters and Navy wife. I’m passionate about blogging and helping women start an online business through blogging. To learn how to start a blog you can read my book, take my course, or get coaching. I’m here to help you!
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