How to Keep Readers on Your Blog

One of the issues I had as a newbie blogger starting out years ago was finding ways to keep readers on my blog. What I discovered in 2005 (yes- that was when I first started blogging and podcasting) is that an audience just wants to get to know the real person behind the screen.

**UPDATED with VIDEO***

“Who is on camera? Who is behind the microphone? Who is that behind the screen, clicking away on the keyboard? Can I trust that person to give me advice? Does that person really understand my needs?”

These are all the questions my audience was asking themselves. I found out quickly that the way to connection was through bridging the gap of distance between myself and my reader.

Here are a few tips for how I did just that and ended up with my first few thousand listeners on my very first podcast for Christian women back in 2005.

Also, if you just prefer video, here is a 10-minute recap of what it takes to keep readers on your blog.

Talk to the right people

First off, it helps to know who you’re talking to so that your audience really can trust you. Who are you showing up to serve and why do you wish to serve them? Make sure you’ve really narrowed down your niche so that you have the right tribe following you.

Getting the right readers on your blog is the first step to keeping readers on your blog.

Keep great content flowing

Once you have the right readers, you’ve got to just start cranking out that awesome content. So…if you don’t like writing you might want to reconsider blogging. In order to have a successful blog you really have to like talking (and writing) about what you love.

Keep the content flowing weekly. Daily, even at first. Here’s how I would do it: first, set up a plan of action and goals for your overall blogging vision. Ask yourself: “What do I plan to accomplish in a year, 6 months from now, 3 months from now, a month from now?” Then write down your answers in a special notebook. (I like to use a planner, a fancy journal, or my goal-planning worksheets like the one below that I created just for you!)

Pick up your goals worksheet here

Next, set up a checklist that will help you accomplish all of your blogging tasks each week. Again, use your favorite goal-planning system (a paper planner, digital planner like Trello, or checklist.)

Create sticky content

Sticky content is that stuff that sticks! It’s what your visitors want to read and keeps them coming back for more. This is the awesome sauce you want on your blog.

Here are a few ideas for creating sticky content:

Podcasting and Vlogging

My first podcast was in 2005 which I created as an outlet to encourage Christian women in their faith. I needed this podcast as much as my listeners said they did, because as a new stay at home mom to a toddler it was such an inspiring and motivating activity to wake up to each morning. Podcasting became my world. I needed this outlet and reaching out to women all over the globe via my bedroom in my humble home was simply life-changing.

It was then that I learned that it didn’t take much to make a difference in the world. It just took a few things like: motivation, a touch of inspiration and a desire to help others. (I also needed to learn the tech part of podcasting which was a bit trickier back then).

Nonetheless, all I needed really was the desire to connect and to be heard. Learning to podcast gave me that opportunity to blast my message nationwide and even worldwide without ever leaving my house.

Podcasting also served as a really “sticky” connection between me and my audience because now they had a voice to pin my picture to. I wasn’t just a fly-by-the-night online character nor was I hiding behind a logo. I was a real human being with a real picture and a real voice. To the early digital world (before social media) this was huge.

Later in 2012 I began my first vlog on YouTube with a different niche: this time in homeschooling. Again, there’s just something about connecting the voice and the face with your audience and letting them into your world.

Podcasting and vlogging are likely the easiest ways to create sticky content and keep your audience coming back for more.

Internal and external linking

When you link to other posts within your blog, it does exactly what you want it to: keeps readers on your blog longer! Make sure each of your posts has internal linking built in. Always make sure you have a running list of your post topics at hand so that you can easily cross-reference and link out to other relatable posts within your blog.

I would recommend you do the same for external linking. Find credible sources to link to (other blogs in your niche, for example) and link to some of their posts related to your topic. I typically keep a running list of blogs I love and comment on with my Feedly account. By upgrading you can search your subscriptions for relevant topics which can help you to link out to specific posts.

You can also use a related posts plugin that gives your readers a chance to select from a number of different posts on your blog to read…right at the end of that post. Giving your readers options to keep reading just makes your blog even stickier.

Here’s a video on how to display the related posts plugin on your WordPress blog.

Add a CTA (Call To Action)

What action do you want your readers to take after reading your blog post? Should they download a workbook? Follow you on social media? Join your challenge group?

Always include a call to action even if it’s just to invite your reader to keep on reading.

I hope you’ve enjoyed these tips on how to keep readers on your blog. Check out some of my recent posts:

How to Stand Out in an Oversaturated Market

I used to think that my blogging niche was part of an oversaturated market…and I was right. It was very much saturated. Both my niches, in fact (homeschooling and blogging helps), were filled up with bloggers and voices other than mine…voices that gave similar advice. Bloggers that wrote the same kind of content as I did.

 How to stand out in an oversaturated market.

So what did that mean for me? Absolutely not a thing.

I’ll admit, initially I thought that if there were too many blogs on my topic that I should just forget about starting a blog on the same topic. How could I truly stand out an oversaturated market?

But I soon realized I was wrong. It was possible to stand out. In this post I’ll share with you a few ways I’ve discovered how to make this work.

You can also watch the video if you like visuals better 🙂

With just a few key elements to help me stand out I learned that I didn’t have to back down on a blog idea simply because the idea is already out there. I’m glad I came to this conclusion because it freed me up to blog what I’m passionate about without being afraid that it won’t be successful.

Here’s what to do when your blog niche shows up all over the web in an unfortunate case of an “oversaturated market”.

Understand your niche.

One of the first things I always do when starting a blog is really get to know my reader. I want to know who they are and what their struggles are. Getting to know my reader really well helps me to deliver content she likes. (Notice I said “she”. The majority of my readers are female. It really helps to know who I’m reaching!)

If you know your reader’s pain points and struggles, you can write a blog post just for them. For my reader, a mompreneur and aspiring blogger, I can, hopefully, help her solve her blogging dilemmas. I can create products just for her and address her needs specifically.

Figure out what your reader wants and give it to them.

oversaturated market

Follow me on Insta: @mompreneursinheels

One of the best ways to stand out in your niche is to solve problems. You do this by understanding your niche.

Do what others aren’t willing to do.

When I first began blogging around 14 years ago I realized right away that blogs were springing up a dime a dozen and I would have to do a lot more than average in order to stand out.

When blogging on WordPress made its first push into the online world and became a thing circa 2005 or so, I noticed that all the WordPress sites looked alike. It was a drab grey template, generally three columns with a header. Most folks I noticed were simply adding a text to the header and keeping the general weblog look and feel.

Boring, right?

Create a unique brand in an oversaturated market.

So in order to stand out I had to jazz up my header. Add my picture. Add some color to the template and differentiate it from all the other blogs. Basically, make it my own. I didn’t know it at the time, but I was learning the art of branding.

Nowadays it’s a common must-have to begin your blog with a personalized brand that stands out visually. But what about standing out in other ways?

Start a podcast or interview guests.

If for no other reason, your blog will stand out automatically with a podcast. It takes a bit of up-front investment: figuring out your podcast goals, purchasing the equipment you need, and learning to find awesome brands to interview…but at the end of the day you’ve done something entirely different with your blog just by adding a podcast.

With a podcast or interview series, you will most definitely stand out. Here’s my post on four reasons you should consider starting a podcast.

Provide excellent customer service.

Maybe your thing is cultivating relationships with your readers. Then let that be the thing that helps you to stand out in the crowd.

I was recently chatting with Susie from Start a Mom Blog and realized just how awesome her customer service is. She replies quickly to all of her emails, even if you just have a simple question about blogging. People love her for it and I was impressed by her quick reply to me.This is a pretty profound way to keep a positive relationship going with your tribe!

Free yourself to be yourself.

Most of all, don’t be afraid to do you. Be yourself and don’t be convinced otherwise. Your blog is unique and you have to free yourself to do things in a way that represents fully who you are. No faking here!

Every blogger has her own set of goals. Set your own girls, work them, and don’t look around. Don’t second guess yourself, especially if you’re comfortable with your style and the way you bring it.

Yes, teaching folks to blog is a HUGE market right now, and one that you can definitely call an oversaturated market. For example, Susie and I have similar ideas for helping people (through online blogging courses), but we have our own unique ways of offering this info. And although we both reach moms, we reach them in different ways.

Leslie Samuel of Become a Blogger is another blogging coach online that I truly admire. He has been around for a good while and his courses and coaching services are well established. But the fact that he is one of thousands of blogging coaches doesn’t make him shy away from offering his services and courses. Being in an oversaturated market hasn’t stopped him from doing his thing! I truly admire that about Leslie. Leslie offers his services his way, and because of his uniqueness, people love him. He found his tribe. You can find yours too- even in an oversaturated market.

Just do what you do the way you do it, and be perfectly okay with that. When you accept yourself others will embrace you too.

Have these tips been helpful? I sure hope so!

For more blogging tips, check out more of my posts and podcast episodes:

How I Plan to Drive Traffic To My Blog

Welcome to the REAL and the RAW. I figured it was due time that I started writing some step-by-step tutorials and show you the inside scoop of what is happening here at my blog.

How I Plan to Drive Traffic To My Blog: an up close and personal account for 2019

I’ll admit…at the time of this writing I have a long way to go to meet my goals for this blog. This series will be honest and raw, and you’ll get to see my progress on this blog as I begin to put a lot more energy into growing it in this upcoming year. I will show you in this post how I plan to drive traffic to my blog in 2019.

And just so you know- I am not new to blogging and have begun a LOT of them since 2004. I’ve designed for clients and helped them with their blogging strategies. You know how it is, always helping other people but failing to help ourselves… but it is time for me to now focus on my own blog.

And just for a bit more back story before I begin:  I’ve enjoyed growing one of my more successful blogs (or at least what I consider successful for me at the time), where I’ve made the bulk of my income the past seven years.

But I’ll be honest: I just haven’t put in the time and energy to make this blog grow.

Why? Especially since that is my passion: helping women grow their blogs and make money with it.

–>Here’s the story:

I started Mompreneurs in Heels in 2016 with the idea that it would simply be a holding spot, or a sales page, to house my book.

Then I decided to move my podcast over and rebrand it as the Mompreneurs in Heels Podcast. So now I had a book and a podcast.

But then…I kind of felt badly about not putting up more content. (Most of my energy was going to my other blog)…so I started putting together a makeshift blogging strategy to sort of keep this one afloat.

What does this mean? 

It means the strategies I used for previous blogs I’ve owned have worked, because I WORKED them. But here at Mompreneurs in Heels I got caught in a not-so-great blogging cycle where I didn’t purposefully plan to drive traffic to my blog. It was a cycle that looks like: start…then pause…then stop for a season…then start again. You know that cycle? As a blogger is this familiar to you (or am I on my own here)?

I wasn’t as consistent with this blog as I’ve been with others, and we I know that consistency is the best way to gain client trust.

So I don’t recommend you do what I did  the past two years on this blog. In fact, I recommend you follow the strategies I used on my first blog, and if you want to dig deeper you can purchase my blogging course to learn the ropes of blogging if you are a beginner.

I want to end 2018 and start 2019 with a clear blogging strategy for this blog, but this time around I want to let you in on the backend of things and show you what’s happening. I will be honest and transparent and you can see that there is no magic trick to getting more traffic. It’s just hard work.

The Real…

Currently in December of 2018, if you asked me if I drive traffic to my blog  here at Mompreneurs in Heels, I would have to honestly tell you “not much”. After checking my stats I realize the truth of the matter.  It’s as if I just created the blog last month. Instead, it has been two years.

So, don’t feel badly if you are not getting the traffic you want right away. It takes time and work. I haven’t REALLY been working this blog. Business, yes. Blog…not so much.

“So…how are you making money on your blog?” you might be asking.

Like I mentioned before, my bigger blog is driving the most traffic and has the bigger mailing list so I use that one often to leverage this blog baby. Hey, you gotta do what you gotta do sometimes. 🙂

I also use social media to drive traffic to my blog to showcase seasonal discounts and specials I’m having on my services. I mention everything on my podcast and I send out emails to my list. My email lists and listener audience are, thankfully, bigger than my blog traffic, so this has been working for me so far and allows me the clients I need to keep money flowing in.

I offer services, products and sponsored posts. Again, this helps a lot with keeping an income rolling in.

However…it’s time to up my blogging game, and I’m super excited about it!

How I plan to do to increase my traffic in the next month.

Because I’m sharing this publicly, that means I’m holding myself accountable. You will get updates as I add to this series each month, so if I skip a month you have to tap me on the shoulder and let me know.

–>Up my Pinterest strategy.

So far, my Pinterest traffic is not too bad (although it has declined in the past month)…

Pinterest strategy 2019

I’ve been learning all about the ins and outs of Pinterest with Melyssa Griffin’s Pinfinite Growth course. I’m planning to implement much of her strategies to increase traffic back to my blog for the month of December. Pinterest accounts for so much blog traffic growth for so many bloggers that I decided not to pursue Facebook ads any time soon. If I can get free, organic traffic from just ramping up my Pinterest game, then why not?

One of the things Melyssa recommends is joining group boards, so I’ll be looking for boards related to entrepreneurship, business, and blogging.

Another thing I’ll need to do (which is going to be loads of work) is to go back and recreate my pin images so that they fit my blog theme and work for Pinterest also. I need to make them more attractive and take time to create catchier headlines on my posts so they get more clicks.

I’m currently in the processing of restructuring my boards, deleting ones that weren’t gaining much traffic and merging some. I placed my business boards at the top and my homeschool ones a bit lower now that I’m focusing more on my business blog. My goal is to eventually change the cover image of my boards to make them all uniform and pretty.

From everything I’ve read and learned over the past year, Pinterest is a MAJOR traffic driver for blogs. In my personal experience, I’ve had great success with it on my homeschool blog. I just need to make Pinterest work for Mompreneurs in Heels now.

Summary:

  • join more group boards related to my niche
  • restructure my boards
  • finish Pinfinite Growth

–>Grow my mailing list

I’m currently still with Mailchimp just because I’ve been too hesitant to switch over to anything else (although I did try Convertkit two years ago before I switched back), but I have already outgrown the free Mailchimp account long ago.

I’m finding, though, that more advanced features like list segmenting may be a little easier with another provider. We’ll see. I may switch back to Convertkit soon, but for now I’m good with Mailchimp since it integrates well with Bloom, which is my opt-in creator.

I installed a footer opt-in on every page of my blog as well as a new popup that, hopefully this time, won’t irritate my site visitors. (That last one I installed with Mailchimp was PAINFUL! You couldn’t see how to close the popup and I’m sure it annoyed the heck out of everyone who landed on my page. Which explains low engagement and conversions.) This time, thanks to Bloom by Divi themes, I can use popups in moderation and seamlessly.

 

I’m also planning to add content upgrades to each of my blog posts. Yes, this will take a while, but it will be so worth it to have this on each and every post (which, so far, is working out just fine with the footer opt-in), but I’d like to add more.

Summary:

  • place content upgrades on most blog posts
  • determine if I will leave or keep Mailchimp

–>Network and collab more

This is an area that I’ve been neglecting for this blog the past few years. Like I said before, I’ve been busy networking over at my other blogs and homeschool YouTube channel. I also have been running interviews and producing for two podcasts (not just this one- here’s the other)…so that is the extent of my networking, and it has been a great experience.

I will keep doing interviews, but at this point I would like to strategize my networking activities even more so that our collabs actually mean something to both parties. I want to be sure my interviewees are getting value from their time with me, and that likewise, I am gaining exposure to their circles as well. Conducting interviews is work! 🙂

I may release one more interview before the year is out and afterward launch a new season of interviews for 2019. I’m excited about that!

I also want to check out other blogs- stop by and read others’ posts, leave comments, contribute to the conversations. I plan to do more link-building to others’ content in my blog as well as do more guest post writing.

Oh…and I’ll be participating in more Facebook groups.

Summary:

  • continue interviews for my podcast
  • blog commenting
  • link-buiding
  • guest post writing
  • participate in Facebook groups

–>Get more SEO pillar content in place

I realized that when I first built this site, since my main objective was to have a place to house and advertise my book and showcase my podcast, I didn’t necessarily have an SEO-plan in place with cornerstone content.

My objective now? Get some pillar content in place! I’ll be sharing more about blogging and blogging strategy so you will be seeing more posts from me about this topic in upcoming weeks. I’m also going back to old content and optimizing these for search engines as well, making sure I focus on my site’s main keywords.

Summary:

  • create pillar and cornerstone content
  • optimize old blog posts for my site’s main keywords

So that’s my strategy for the month. Stay tuned for more info on how I ramp up this blog during 2019 and beyond! 🙂

MIH 040:How to Develop Your Winning Digital Media Strategy

Listen to “040:How to Develop Your Winning Digital Media Strategy” on Spreaker.

Why is a digital media strategy important?

Recently I’ve been designing websites and working with women entrepreneurs to better their web presence. I’ve been helping mompreneurs with creating their own digital media strategy. And you want to know something?  I LOVE IT!! Helping female entrepreneurs develop a winning website is a passion of mine.  But I can’t just stop there.  I have to literally keep pressing for more- and helping women to shoot for higher.  It’s not just about having a website, but using it as the tool that it is for helping you increase your income. That’s why I talk about having your digital media strategy at hand before you even begin to develop your blog.  I talk about this in my book- in full detail.  You’ve simply got to have a digital media strategy in place so that your website has the potential for success. Set up your blog for success up front.  I know you’re probably thinking: “How on earth am I supposed to do this?”  Great- let me answer that for you!

Start with the end in mind.

What’s your vision? Your purpose?  Who are you trying to reach?  What is your main goal for your blog? When you start with the end result in mind, you’ll have a better shot at creating the website you really want.  If there’s anything I try to stress when developing and designing blogs for creatives, it’s to know what you want your end result to be. Do you want people to buy from you?  What do you want them to purchase?  Do you want them to listen to you?  Will you have a podcast?  Do you want them to watch you?  Will you have videos?  Do you want to provide a service?  What will you provide?   How will you provide your products?  Will you need a shopping cart? There is so much to think about, and you really should sit down and map it out.  Never believe anyone who would have you think that the perfect site is one that looks beautiful.  Yes, you want to have a beautiful blog you can be proud of, but you absolutely need to think about functionality.  At the end of the day, beautiful blog and all, did your blog accomplish its goal? Start with the end in mind and work your way backward so that your planning is much more effective. (I love helping with these kinds of planning sessions, so reach out to me if you need to.)

Set up a strong web presence.

Once you’ve begun with the end in mind, get your blog designed, and have your designer set it up with keywords that will give your blog the cornerstone it needs to compete for your future customers.  After all, we want your customers to be able to find you in Google. Pay close attention to SEO for your blog and for many of your posts.  This can be the difference between getting noticed on Google or staying in the background behind other similar blogs.

Create loads of content.

Content, content, content is king.  I know you’ve heard this catch phrase in online marketing before, but it really is true. You’ve got to keep pumping out helpful content and stay in the forefront of your customers’ minds. Make sure you are offering helps and freebies along the way, as well as rewarding your clients with discounts and special bonuses. Besides blogging, think on terms of creating worksheets, ebooks, webinars, podcasts, videos…the sky is the limit. There are a variety of platforms to do this from: Periscope, Google+, YouTube, Vimeo, Instagram, Facebook Live. There are just so many options out there for creating good, juicy content your readers want.  No excuses!

Solve their problems!

If you want to be considered at the top of your field, you’ve got to be willing to solve problems.  Being a problem solver is what makes money, and the more problems you solve for others the more desirable your services and products will be.

Engage and network.

The best way to make your digital media strategy a success is to engage and network.  The only way you can solve your customers’ problems is to get out there and start networking! Get involved on Facebook groups.  Engage on social media like YouTube.  Keep an ear and eye out for the needs of your niche market and pop in to see how that you can be of value to them by answering questions on forums and groups. I’ve met some really wonderful people through networking this way. Awesomeness!!

Balance it all out.

The hardest part and the most important part of this entire process is balance.  You’ll notice I talk about balance a lot on this blog- and it’s because every single mompreneur has to learn to balance business life and the intricacies of it plus family life. When it comes to your digital media strategy, you’ve got to be able to balance working for yourself, working for and with your clients, developing new products, keeping up with current services you offer, and using your blog as the platform to set all this into motion. Seems like a lot?  Well...because it is!! But no worries…we’re here to support one another (well I’m here to support you!) And that’s what this blog is all about.  It’s a support system to help you figure out how to pull it all together. I guarantee you – this is the digital media strategy you need that will help you be effective in your online business.  If you set up your website for success by planning in the beginning (starting with the end in mind), pay close attention to setting up an attractive blog around strong SEO, create loads of juicy content, solve your clients’ problems, engage like crazy, and then balance this out so you don’t make yourself and your family crazy- you have a winning digital media strategy! And because I’m speaking to women entrepreneurs here, my take on what a successful digital media strategy is will always be spoken with the mompreneur in mind. I know you’re busy.  I know you have kids and you’re probably exhausted from all your daily activities. I’m there and I completely understand.  And I wouldn’t encourage you to do something that I am unable to do.  You can do this! If you need a digital media strategy consultation, reach out to me and let’s talk!

MIH 039:What Makes a Successful YouTube Channel

Listen to “039:What Makes a Successful YouTube Channel” on Spreaker.This week’s user question is: what makes a successful YouTube channel?

I love YouTube and when you don’t find me blogging about blogging, you’ll either find me podcasting or creating a video for YouTube. Currently I have two channels (one which is rather tiny, but another which has more leverage.)
 YouTube for business is a phenomenal thing that helps to bring more eyes to my business mission and ultimately lands me more deals with clients.
I have found that in addition to podcasting, YouTube has been one of my most productive ways of getting the word out about my business offerings.  Because I recently had a viewer questions about what makes a successful YouTube channel, I thought I’d offer an answer- and this time via podcast!  I’ll probably create a video to go along with this as well.

So what makes a successful YouTube channel?

Success is not necessarily dependent on the number of people who view your channel, because at first you will have very few views.  Success is contingent upon the necessary steps you take in order to make your channel useful, and also how well you communicate with your viewers. So, let’s dig into some specifics on what exactly makes a successful YouTube channel.

Narrow down your vision so it is specific and strategic.

You’ll want to ask yourself why you created the channel and keep that vision in front of you at all times.  This will make your channel even more laser-focused. Make the vision plain, write it down, refer to it every time you make a video. Your passion shows through your videos and that is always a plus.
Narrowing down your vision helps you to see what’s important.  It helps you to realize potential topics for your audience, and topics that are random.  You want to put the majority of your energy on creating content that is useful for your viewers based on your own vision for your channel.  If you want to have a successful YouTube channel, you have to be laser-focused.

Pair your vlog with a blog for additional impact.

A lot of people miss this or skip this step because it is more work.  But in my experience it has been worth it.
People who don’t find my vlog on YouTube find my blog first. It’s just giving your readers and viewers more than one way to connect with you. On my blog, I like to add posts that include one or two of my videos.  I find that my readers love rich media, and adding videos to my blog is a great way to add a bonus boost to what I’ve written.  Everyone has different learning styles- some love listening to audio, some love watching video, while others prefer reading or skimming through a blog post.
I’ve found that my best contacts on YouTube tend to be those who also follow my blog.  This seems to make for more of a specialized, small-niche vlogging community where I’m meeting the needs (hopefully) of my viewers who love my content in different ways.

Find ways to monetize both your blog and your vlog.

At the end of the day, those with a successful YouTube channel tend to find ways to monetize it– whether through Google ads, digital products, or services. Most successful YouTubers enjoy the fruit of their labors through Google ads, which is super easy to set up.  Once ads start rolling on your videos, you get paid a percentage based on views and impressions.
Unfortunately, back in 2010, I had my Adsense account banned through no fault of my own, and have been unable to use it either for my blogs or my YouTube account.  I’ve since moved to Bing ads for my blogs, but haven’t found a comparable solution for my videos- so they currently run ad-free.  I use other methods for monetizing my YouTube account by offering my products and services regularly.

Post regularly.

Viewers love it when they see additional videos on a regular basis.  I run two channels, and I’m not always successful at getting both updated frequently being a busy mom and all, but I try not to let too many weeks slide between posts. On my homeschool channel I usually post about once a week and lately it’s been once per month on my mompreneurs channel.  I’m planning to change that to once a week as well.

Create catchy thumbnails.

One thing that gets viewers’ attention is catchy thumbnails.  When scrolling through a list of videos on YouTube, a viewer is more likely to click on a video that has an attractive and catchy thumbnail, so you’ll want to make sure to start creating these.  I currently use PicMonkey and create an image with the dimensions of 1280×720.

Interact consistently.

When you constantly and consistently comment on others’ channels and reply to your own channel comments, you’ll find it more likely to have a successful YouTube channel. It’s all about the conversation!
Viewers love it when you respond and you’ll have much less spam and trolls on your channel when you take time to consistently interact with your tribe.

Do these tips help?  Do you feel motivated to begin a YouTube channel or to create a plan of action that will help you maintain it?

If you need support with vlogging- or just an extra ear to listen to you- I’m available for coaching.

Find Your Mompreneur Web Success Strategies!

For this post, I had to dig way back: way back to 2014 when I was first re-building my tech consulting business. I found that I had some true nuggets to offer mompreneurs about using web success strategies to jumpstart your online business. I realize there is wisdom in the old nuggets, so I’m revisiting some older content which is all about coining some different techniques for pulling together a successful web based business.

I believe your blog should start with your brilliant business idea and passion.  Next, I think you should consider some different online strategies and venues for promotion of your business.

The cool thing is that all of this can be done online- and that’s saying a lot for busy moms with a heart for her family and for business.

Web success strategies I discussed in the video 

  • Creating digital products (and adding them to a service-based business.)

As of the summer of 2016, I finally completed my first major digital product- my book, Mompreneurs in Heels:A Guide to Passionate, Purposeful Blogging– and I’ve found this to be an excellent basis from which to serve my clients.

It wasn’t an easy process, but looking back I’m really glad I took those many months to write and edit, and the six weeks to refine the book and publish it.  I just had to make up my mind to get moving and to do it.

  • Creating a service (adding it onto a predominantly product-based business).

I tried to shy away from service-based business for a few years.  Between 2014-2016 I have announced on several occasions (like on my podcast and newsletters) that I was going to focus mainly on offering digital products, and not so much services.  (My services are website design and maintenance, podcasting consulting, and WordPress coaching). I offer a few more tech-related services, but that’s the gist of it.

Although I’ve been on the fence about offering services, I recently have finally come to terms with the fact that my services really are needed.

Between December and February of 2017 website design and podcast consulting clients have been flowing into my life more quickly than I can count- all a God-blessing I know- and definitely unplanned! How can I say “no” when the need is clearly there?

So…I’m back to both a product and service-based business- and I’m perfectly okay with that for now.

As a woman in business, you have to decide what’s right for you during this season of your life. Will you offer products only?  Services only?  Both? Figure out what works for you and set out in that direction.

  • Authoring and speaking.

Speaking is something I haven’t done yet (besides podcasting), but it’s definitely in the works.

I appreciate mompreneurs like  Theresa Ceniccola, and many other speaker moms who are making it happen!

(Just a side note: it’s always a good idea to have business women in your life you aspire to or who influence to be a better you.)

  • Creating and promoting ebooks and other digital products (reports, worksheets and workbooks, audios, videos)

This is where I have found my real drive- in creating workbooks, podcasts, ebooks, and such. It’s easy for me to sit behind the laptop and create something from my heart, and sell it; at least, easier than offering a platter of services.

But I’m finally finding my niche in both worlds: services and products.  Products are neat because you make it, sell it, and walk away while watching it work its magic! Products make money for you when you’re eating, sleeping, and hanging out with your kids.

So, here’s the video I promised you from 2014…take a look and tell me what you think.


What are some success strategies you use to build and promote your online business?

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