Are you experiencing writer’s block? Do you feel that you don’t have the faintest clue how to begin writing your first blog post?
When I first started blogging I had absolutely no clue where to begin or how to start. Choosing a blog topic was usually a reason to postpone blogging for the week. You know: writer’s block.
I would sit at the computer and stare at the screen, pondering one topic, then the next, and the next. I would then go on a binge search of other blogs in my topic and see what other mamas out there were blogging about.
Although this could have been a great strategy for finding a great topic, it just didn’t work for me. I didn’t have any interest at all in blogging about every moment of my life as a mom. (I tried that for a bit with my first mom blog, and soon became bored.)
“What to write about? What to write about?” Are you asking yourself what in the world to blog about? Here are a few quick tips for choosing a blog topic that will get you moving.
If you write about what you know, you will seem more authentic to your readers. Never, ever feel obligated to write about subjects you don’t know well or don’t have a passion for. It will be very obvious that you are stretching to talk about a subject that doesn’t interest you.
When you share what you know, you engage your readers. You help them with your knowledge, which in many ways can be equated to virtual coaching. Even if you’re not a life coach or business coach, by sharing what you know with others you end up coaching them.
Write how-to topics
How-to topics, or tutorials, are great for sharing your knowledge and expertise when choosing a blog topic. Readers want to know how to do things. If you have the knowledge, you can show them how.
The thing about how-to topics is that they never go out of style. Someone somewhere will always want to learn how to do something.
If you know how to do it, then why not share?
Write themed posts
For years I loved writing around themes. On my homeschool blog, themes work so well because parents are looking for specific types of information during certain seasons of the year.
If you find that seasonal themes will work for your niche, then you should definitely consider incorporating this into your blogging strategy. You could make a list of themes you want to cover throughout the year, and assign a new theme for each month.
Themes can consist of: the weather and seasons, goals, emotions, food- whatever it is that fits in well with your blog.
Once you determine your theme for the month (or week), write posts based on that theme and stick with it until you feel accomplished.
Answer reader questions
Answering reader questions is probably one of my easiest ways to come up with blog post ideas. Reader questions are spot-on and let me know exactly what they want. There’s no second-guessing.
Remember when choosing a blog topic, if you know what your readers are searching for and what their pain points are, you can more easily address their needs.
Answering reader questions gives you an opportunity to serve them in a tangible way- giving them more personalized attention. And you don’t have to just stop at creating a blog post. You could:
Answer questions on Instagram
Hop on Facebook Live
Make a video for YouTube
Send a newsletter broadcast
There is just so much you can do to serve your readers who have specific questions for you.
Have these ideas given you motivation to create your next blog post? Are you having less trouble choosing a blog topic? I hope so!
Go ahead and leave a comment letting me know what your next blog topic will be about.
This post on “how to find your niche” contains some affiliate links, which means if you use these links and make a purchase I receive a small commission, which helps support this blog and podcast. Know that I only promote products and services that I use and care about.
Have you been trying to figure out what to blog about and who your ideal reader is? How can you find your niche so that you really, truly enjoy blogging?
It took me a while to figure out to whom I really love blogging and writing, but once I finally figured it out it made all the difference for me. My audience is mompreneurs and stay-at-home mamas who want to earn an income with blogging.
Once I did find my niche and I figured out who my main audience is it made all the difference for me. Also, once I was clear on my niche audience, my blogging has taken off to higher heights! I now write with more clarity and focus, and blogging is a lot of fun for me.
I totally recommend you take some time to think about ways to find your niche before you start blogging away. It will make a huge difference in your authenticity as you are truly reaching the audience you really want.
You won’t waste time and you will get straight to the point of serving your reader.
These are the steps I took and that can also help you to figure out how to drill down and find your niche.
Do a braindump of everything you’re passionate about.
Before you get started with the tasks of blogging, you’ll want to make sure that you absolutely love what you blog about weekly. You should ask yourself a few key questions such as:
What am I passionate about?
What do I like to talk about all the time?
What advice do I always give to my family and friends?
Which books and magazines do I like to read the most?
What blogs or podcasts do I follow?
I have more ideas in my book about how you can find your passion with blogging before you begin.
Take out your favorite journal or notebook and jot down all of your blogging ideas. Don’t hesitate, just go for it! Let your experiences, passions, likes and dislikes, joys in life, and favorite topics take over your thoughts and write down everything you could see yourself writing about on a weekly and monthly basis.
Here’s one of my favorite journals with weekly layout. Choose one that speaks volumes of happiness to you 🙂
I basically use it, in addition to my Typo notebook, as a place to dump ideas for the week. I’m using my Happy Planner and some digital stuff too, like Trello.
Remember- you might love the topic, but you’ll need to be able to write about it often and be happy enough with the topic that you can stick with it for the long haul.
Ask yourself “Do I really know this topic?”
If you know your topic well, you definitely have an advantage. Writing about something you’re familiar with gives you an edge in your writing because you have a familiarity with the topic. When you’re comfortable writing on a topic, it shows and your readers feel more comfortable reading your blog.
But what do you do if you don’t feel confident with your blogging topic just yet? If you don’t know your topic well, no worries. Don’t be discouraged if you’re not an expert yet. There is no need to panic and change gears if you really love a topic but don’t know everything there is to know about your topic.
We’ll never know everything there is to know. In fact, that’s one of the reasons I blog. The more I blog about a topic, the more I learn about it. Then, of course, the more I learn about a topic, the more comfortable I become at writing about it. I don’t have to know everything in the beginning, because I’ll get “on the job training” the more I write.
That said, the more you know your topic, the easier it will be for you to write regularly and consistently. Keep this in mind when thinking of how to narrow down and find your niche.
To find your niche, write regularly and consistently.
I’ve gone through life seasons where I couldn’t keep up with my many blogs. Because of this, I didn’t stay consistent with my content. When this happens, folks just stop reading. It’s expected and it’s normal. (This is why it’s so important to choose a topic you love and that you can write about on a regular basis.)
When your readers know when and what to expect from you, they will respond more favorably.
The best part about writing regularly to my readers is the connections I make with my readers. They always reach back out with a few words – either to thank me for the content or make suggestions on new content I can create that will help them.
This is exactly what you want your reader to do: give feedback.
Keep asking your readers what they want to hear about from you, and write about those topics. The more you blog, the more feedback you’ll receive. This is honestly the best way to shape your blogging path.
I appreciate SEO and keyword strategy and know that it’s very important to include this in your blogging, but you learn more by listening to your readers than by keyword research in my humble opinion.
I’m an advocate of listening to your niche and giving them what they need. Once you find your niche, know that they are your tribe and they want to hear from you for a reason.
Be a friend and get personal.
Lastly, make sure you are writing to your tribe as though they are your personal friend. Believe me, this is the key to building beautiful online relationships with your followers.
You never know when you’ll hop on a Skype call to chat with a reader personally (it happens to me frequently as a consultant)…so I just tend to see everyone one of my subscribers as a potential friend.
Therefore, if you’re on my mailing list- you’re my friend!
If you see your subscribers and readers this way, it won’t be hard to write to them in a more personal tone.
Remember, they’re not just a group of random subscribers, but real people with real needs who are reading your content for a specific reason: to solve their problem. They are hoping you have the answer for them.
If you want to find your niche, all you really have to do is find the people that you can most serve with your skills, talents, abilities, and knowledge, then give them all the helps you possibly can!
Has this post on finding your niche been helpful to you? I hope you are inspired to write on topics you love and that you begin to really enjoy blogging!
If this post has been helpful to you, leave a comment below and pick up your Niche Planning Guide.
One thing I’ve come to realize over my 14+ years of blogging is that these skills are transferable. Blogging is a learn-as-you-go kind of endeavor but what you learn in blogging is so invaluable.
Believe it or not, blogging can land you a great job and open up a myriad of opportunities for you. Although my main focus on this blog is to help entrepreneurs make money with an independent blogging lifestyle, you can definitely advance your career through blogging and get eyes on your resume.
If you’re working at a job and blog part-time, these skills you learn in blogging can help to boost your CV and make you more desirable in your market.
There are many bloggers who have taken this to heart and have used their blogging skills to advance in their industry.
For example, Becky from A Dose of B mentioned her blog during an interview and got a nod of approval because her tech skills made her stand out.
Jess from Jess Who landed a career in digital marketing and was offered a role on the content marketing team at AO.com because of her blog. You can read more about solopreneurs who landed gigs because of their blogging on Charlotte’s site: Blog and Beyond.
In fact, in today’s job market, employees are looking for transferable skills. What you learn on any job can transfer, and this includes blogging.I
If you view blogging as a career path in the following fields, you can see how closely related these transferrable skills are:
social media management
video production (for vloggers)
audio production (for podcasters)
distribution (for those who sell physical products)
Can you see how many of these skills from each field overlap each other? Can you see how bloggers do so much of this stuff daily without even realizing it?
It’s important to see how much you actually produce as a content creator! Once you realize how much you offer, you can evaluate this in light of discovering what you’re good at and then use those skills to the max in your blogging efforts. Do what you’re good at the most and you’ll have a more meaningful, purposeful blog.
If you know how much you actually produce, how much you give to your readers (or how much you plan to give once you begin blogging), you can more clearly identify your favorite ways of delivering that awesome content.
Transferable skills bloggers have:
When you blog, you write constantly. Does this make you a professional writer? Okay, maybe not, but it definitely gives you a lot of writing practice as you perfect this skill constantly. Each time you craft and publish a blog post you are practicing writing skills.
Writing includes knowing how to craft great paragraphs and weaving together a story that draws your readers in and keeps them engaged. It also includes knowing syntax, proper spelling and how to use tools like the thesaurus (or a quick google search) to find words with similar meanings so that we can better express ourselves.
Over time, those who blog weekly will improve in writing skills. This skill can be transferred to so many different industries besides writing and is a foundational one for most jobs even beyond clerical.
Again, just like with writing, editing can take some time to become adept at. Syntax structure, punctuation and capitalization, word usage- all of these things are important to remember when proofreading what we’ve written before we hit “publish”. Thankfully, Grammarly takes care of a lot of this work, but it’s still an important skill to master and something that you can offer services for if you’re really great at it!
Plus, if you’re editing a report for your boss and you catch all of her errors before she sends to a huge client, she’ll thank you many times over. Great editing transfers well in the workforce.
Not every blogger is great at marketing in the beginning, but the longer you blog, the better you become at pushing your content out to the world.
Make sure you include all your marketing skills that you learned through blogging such as:
developing brand messaging
Whether you manage your social media or you manage a team that manages your social media, you likely have management skills as a blogger. You will begin to acquire more experience in this area the longer you blog since your blog will grow and you will need help!
Make sure you take into account this invaluable skill. Companies are always on the lookout for individuals who can manage teams and basically keep systems running smoothly. You don’t have to do all the work or get your hands in the trenches much of the time. Many times what companies are looking for are individuals who can lead, manage, and execute huge projects, being sure that each team member is on his or her task.
If you have been managing a blogging team of any sort-a team of guest writers or virtual assistants- then you definitely have management experience.
Be sure to place this on your resume.
Social Media Marketing
Social media is such a much-desired skillset in the workforce. If you have either managed your own or another company’s social media accounts, then, hands-down, you have to count this on your CV.
I tried to include much of my blogging skills on my resume in LinkedIn because I just never know when a company (or recruiter) may take a look and reach out to me.
Planning content and scheduling out posts is both time-consuming and takes practice. You not only have to plan out the content, which is time-consuming and takes a great deal of thought, but then you need to sit down and schedule it out. For this, you have to know the right tools to use.
Since not all social media tools are alike, you’re left to figure out which of these works better with the way you think and process systems. Then once you find a great social media tool that flows well, you have to learn the tech side of things and actually learn to use the tool...which can take time.
If you are currently doing all of this yourself, you have the kind of experience that many companies-large and small- are looking for.
Social media management is one of many transferable skills that are well in demand today, so I would definitely make the most of this experience by including the details of it on my resume.
I hope this post has encouraged you that you have all the transferable skills you need as a blogger to make it in today’s workforce. If you have to work a 9-5, just know that your time as a blogger was definitely not wasted.
Mom guilt is real, and if you are a mom blogger you totally get it. I talk about this topic so often with mompreneurs because it’s completely relevant and something that I know a LOT of us are dealing with constantly.
How do we find work-life balance? How do we spend time with our families and get it all done?
I try to cover just a portion of this massive subject in my Facebook live video- and I hope you find it helpful.
Make family your priority.
I think our greatest priority is to spend time with family, and we moms know this. We understand already that being grounded in faith and spirituality is important, and we so desperately want to. make family priority. But how do we do this and build our blogs? Blogging full time is truly a full time job!
In my life, I try to make family and spending quality time with my kids number 1. This is my high priority although I’m not always great at it.
In a perfect world my life would go like this: after taking care of my spiritual wellness, my physical health, loving my husband and my kids, business comes next in the line of priorities.
But sometimes (just sometimes), blogging sucks up so much of my time that I forget all sense of time. I mean, I literally enjoy blogging this much!
I’ve found that it’s important as a homeschool mom to use block scheduling so that after I homeschool my girls I spend time working, then time is spent preparing meals and doing housework and chores. I also have to unwind and just spend time enjoying my family- playing games and enjoying life together over family dinner.
It’s so important to make sure you have your own system of priorities that defines who you are so that you can balance your life better. I know it’s not an easy feat (I’m right there with you in the throes of family life), but it is possible.
Don’t feel guilty for being busy.
Entrepreneurship, as I’ve learned, is full of twists and turns. It’s not a straight shot to your next destination so it can be a rather tricky journey. There will be seasons when you’ll be extra busy with client work and you’ll need to stay later for meetings or leave your kids with a sitter a bit more often.
As your work load increases and your business expands you may find the need to call in extra support for your children, but that’s okay. It’s all part of your journey. So long as the new obligations you have don’t impede on your joyful journey or make you feel out of balance or completely out of sync with your family, it’s just a hiccup and you’ll get through it fine. In order to build a business you may just have to make some sacrifices. Prep your family for what to expect during the busy seasons.
Of course, if you feel that you are getting totally out of balance, then you’ll need to re-think your schedule and responsibilities and perhaps take some things off your plate. I’m always re-evaluating my life to see what needs to be eliminated if I feel like I’m out of balance.
Spend time with your family as much as possible.
When you’re together with your kids, really make it count. Let them know you’re available for them to talk and connect, or do activities they enjoy most.
If you spend quality time with your kids daily, likely a good 98% of your guilt will dissipate because of your connection with them. Whether it looks like 30 minutes or 2 hours, any amount of time with them is better than none at all.
I snag whatever moments I can, after school, before meals, just whenever – to do fun things with my kids that don’t take much time. We like to play card games or just simple word games. I read them stories, pray with them, and tuck them in at night even though they’re getting too old! I try to milk as much time out of being their mom in and around the clock although I’m working tons to build my business.
Give extra affection.
Another idea is to have reward systems in place so that the kids have something to look forward ton (for example, a mall outing with a teen daughter or a trip to Chuck E Cheese with younger kids). You can take them for ice cream or go for a special treat that they would really like.
This extra affection gives your kids the confidence that although you’re working hard all week and need some space and time to work uninterrupted, you understand their sacrifice of giving up some time with you. You’re letting them know they are important because you’re willing to reward them with some extra special fun at the end of the week as a result.
I truly believe that you can have your work life and home life combined and live without the burden of guilt.
This page on “how to start a blog” does contain affiliate links, which means if you use these links and make a purchase I receive a small commission. I only promote products and services that I use and care about.
So you’re a busy mom but you have an idea for an awesome blog. Do you really want to start a blog? Congrats! This post will show you how to set up the tech stuff in only a few minutes (not counting the time you need to plan out your ideas.)
This is an exciting adventure and a pretty serious one too, since you’ll be planning to make money with it. My recommendations on this post are for if you plan to monetize your blog. Hobby blogging gives you more flexibility and much of what I recommend here may not apply if you are blogging part-time or for a hobby. But if you want to start a blog for business and money-making, this tutorial will show you step by step how to set this all up.
First things first. Before you start a blog you need to make sure you have a plan and a destination. So let’s clarify what that means.(
How to start a blog on Siteground video tutorial
Step 1: Determine your niche and tribe before you start a blog
The kind of blogging you do will depend on your niche. Who is your tribe? Who is your target market? Who would you like to reach on your blog?
You should determine this before you do any of the technical stuff. Knowing your audience will help you make the most of your blogging.
What kind of blog will you have? There are so many different kinds of blogs.
So…you should sit down and decide what kind of blog you want. To give you some ideas, you can start a blog on any of the following topics, and more:
Parenting blog (mom blog)
Health and wellness blog
A special interest blog
Really think through three elements: what you love to do, what you’re good at doing, and what people will actually pay you for. I created the graphic below to illustrate this concept, but don’t think this graphic is my idea. Thanks to a quick search online I found that many bloggers have been using this idea for years to help them discover their best niche, and hopefully this will help you too.
You want to make sure you’re hitting that sweet spot in the middle! This is going to be your best blogging idea because it incorporates all three circles. When you start a blog for business, know that you’re going into this for the long haul, so you may as well start off on the right foot. Make sure you’re blogging about what you love, what you’re good at, and what people will pay you to do. The combination of these three elements is crucial to your success as a blogger.
When thinking of how to start a blog, take some time to think about the kind of information you want to share and the people you want to reach. You don’t want to rush through this step.
Web hosting is simply the virtual space that your website will be parked. It needs a home and a place where you will build it online. When blogging as a business you’ll need to go ahead and purchase your hosting so that you can park your website.
I advise against grabbing free hosting. Examples of free hosting platforms are Wix, Weebly, and WordPress.com. Oftentimes on free servers, the drawback for you and the price you end up paying is the inability to run your business like you want to. You can’t run third party ads on some free platforms and many times you don’t own your domain name.
As a professional blogger it’s always best to own your hosting space and domain. This way, you can be assured that the content is yours to do as you please.
My platform of choice is WordPress (WordPress.org, that is). This is an open source Another great platform is Squarespace, but since I’m not familiar with it I can’t give advice about it. I’ll get into the details of why I’ve chosen WordPress later on in the post. For now, let’s hop straight into setting up a blog with SiteGround hosting.
Why I like Siteground
I’ve been burned with a few different hosting companies in the past, so when I came to SiteGround I came whimpering…and they rescued me!
A few years ago my homeschool blog (my biggest blog where I’ve spent most of my blogging energy over a span of 7 years) was hacked. All 400+ pages were attacked with malicious code and Google flagged my blog as a result.
I was so upset that I stayed on the phone for hours with my old hosting company without success. I was asked to shell out more money and purchase additional services that weren’t guaranteed to quarantine or fix anything. So I hopelessly left the company shutting down my service with them. I ended up losing several infected databases which meant the majority of my blog posts and images were gone. You can imagine how upset I was! (And okay, I wasn’t going to name the company, but for the sake of transparency here: GoDaddy hosting).
When I came to SiteGround, however, they were understanding and patient, and stayed on the chat with me as long as I needed as they imported what I had left of my old database. The transition from my last hosting provider to SiteGround was seamless and easy and they had me up and running within half an hour! The difference between SiteGround and my last hosting company was like night and day! Truly.
I have used a few different hosting providers over the years and so far Siteground has been the easiest and quickest for me to set up and get going with optimum support.
My top reasons to start a blog with SiteGround
They have excellent customer service
They are reasonably affordable
It’s super easy to set up and use
That said, let’s get on to your next step. We’ll start with setting up your WordPress blog with Siteground hosting. It’s quick and easy!
Step 3: Select your hosting plan.
Ready to get started blogging? Here we go! You are going to love how easy and quick this is.
Jump over to SiteGround and select your hosting plan. Start by selecting your hosting package.
Here is where you click “Web Hosting” and “Get Started”.
Next, you’ll choose your hosting package.
I highly recommend the GrowBig account to start, which gives you the option to host as many blogs and websites as you like and is great for at least 25,000 visitors per month. When you grow into 100,000 monthly visits you may want to upgrade to the GoGeek account. Or if you want to go minimalistic and only have ideas for one domain and website for now, the StartUp plan will be sufficient. Remember, don’t overthink. Quick is easier and gets you moving, so start with StartUp if you only need one blog. I want to make this easy for busy moms.
Step 4: Grab your domain name.
You will definitely want to do some research on this before you snap up any name. Finding an incredible domain name for your business might take a bit of time, so do this work up front before you get to this step.
Depending on your extension (.com, .org, .biz for example) your domain price will vary. Also, you can transfer a domain you already own.
Once you’re ready, enter your information and proceed to the next screen.
Step 5: Finalize your account.
With SiteGround you can lock in at the introductory rate for a few years. I chose a one year contract, but I believe you get up to three years at a time for the less expensive rate. Now looking back I wish I had paid up front for the full three years, but little did I know how much I would really trust this company. After one year of great service I’m happy to pay full rate to stay with them.
I also pay a bit extra for SGSite Scanner which is a malware detection program. Ever since my “little” hacking incident a few years ago, I’ve been super cautious to run scanner programs. For close to $20 extra per year I would say it’s worth it to me.
You can also choose to add on domain privacy so that your personal information won’t be displayed publicly.
So, once you hit this screen you’re ready to rock!
Step 6: Install WordPress
I understand that there are some pretty awesome blogging platforms out there that many bloggers swear by. However, my experience with WordPress and familiarity with it is why I love it so much. I have been using WordPress since 2005 and it is an extremely powerful and robust framework for blogs. I trust WordPress, I know WordPress, and I teach all my clients on WordPress, so that’s the platform I can vouch for and share with you.
Installing WordPress is really very simple with hosting providers like SiteGround. A simple wizard will take you through the steps quickly. Once you’ve set up your hosting account details (username and password) it will be emailed out to you. From here all you have to do to access your dashboard is to log in.
Within SiteGround you’ll come to a screen like this:
Click on the “My Accounts” tab.
Then click the red “Go to cPanel” button on the left top corner.
This takes you to the main engine of your website where you can make app installations, create backups, set up mail, and manage your files. Don’t let all the options on this page intimidate you. Just know that you can do the amazing work of installing your WordPress from this screen.
There is more than one way to install your WordPress, and if you choose not to go through the simple WordPress Wizard option you can still make an install from your control panel. Here’s how:
Once in the cPanel you’ll want to scroll down until you see this screen. Click on the “WordPress Installer” underneath “WordPress Tools”.
You’ll then come to this screen.
Scroll down until you see “Install Now” at the bottom left of the page and click on that.
Go through each step of the software setup, selecting your domain name to install the WordPress on and choosing a strong username and password for login.
Remember to create login credentials so your site is not easily vulnerable for hacks, but make it easy enough for you to remember. A random string of letters and numbers is not an ideal login for me, so I will change this!
Also, here you can type in your site name and description. Don’t spend too much time on this as you can always go back and edit this later within the WordPress dashboard once it’s installed.
Decide if you want to create a limited number of logins before someone is locked out using “Limit Login Attempts” option. I would leave other options as is.
Click on “install”.
Now you’re ready for action! You can choose to use the customization WordPress wizard to give you a quick jumpstart to select your theme and other essential apps, or you can skip this process altogether.
Step 7: Select your theme
If you go through this first-time wizard, you can select a theme from the many available options. Changing your theme in WordPress is super easy and there are thousands to choose from. I don’t recommend free themes for long term and at some point you’ll want to invest in themes with backup and support (companies like Divi and Studiopress are what I use for all of my themes), but you can always start with free and upgrade later.
Logging in to WordPress
It’s very simple to login to WordPress. Simply type your url in the browser and attach this at the end: /wp-admin
For example, for one of my blogs I would type in: http://www.christianhomeschoolmoms.com/wp-admin
Then log in with your username and password and you’re taken to a screen like this.
From here you’ll be able to change your theme, write posts, and add new plugins.
That’s it! You’re essentially done setting up your blog. In just a few minutes you’ve set up your WordPress site! See? It wasn’t that difficult to start a blog, now was it?
Has this tutorial been helpful for you? Check out more helps and tips here:
If you’ve been thinking about starting a blog for a long time but have had a fear of blogging for one reason or another, this post is your encouragement zone. I’m going to share three major questions you might be asking yourself that might be holding you back from starting your blog. But I’ll also share why you should forge through and press onward if you feel that what you want to share is worthy of a platform. I’m sharing reasons why I feel that you can and should overcome your fear of blogging.
You might ask yourself the following questions…
What if my niche is saturated?
One of the reasons so many solopreneurs-to-be have a fear of blogging is because of a looming “oversaturated niche”. When I first got started blogging I was afraid to step out there with the thought: “There are so many other bloggers blogging about blogging!” Truth be told, this blog is just one of thousands upon thousands of blogs whose niche market is online entrepreneurs wanting to learn blogging skills. In other words, there are a ton of people out there already blogging about my topic.
You might ask yourself:
Should over-saturation deter me from my goal? The answer can be a no, especially if your topic and market is too broad. But more than anything, I believe your answer can be a firm yes if you understand how to niche down your target audience.
Make sure when you’re narrowing down your niche that you focus on who you want to serve, and no one else. Who is it that your product or service helps the most? What is the information you have to share and how will you share this in a way to be personable online? Find the market that most needs what you want to share and focus on serving them.
What if I get lost in all the tech and just give up?
There is so much tech to learn with blogging. I get it. It can be overwhelming.
Between learning all the ins and outs of the various social media (Pinterest, Facebook, Instagram), the different platforms to build your website on and the different tools to choose from for your blogging needs (apps, templates)… from hosting and domain name choices, to online marketing tools…you get the picture: learning to blog can be completely and totally overwhelming.
But have no fear. Your business will be just fine if you simply hire out the help you need. Fiverr is a great resource for some basic jobs (like ebook cover designs or pulling together a quick logo), while asking a friend for a referral to get you the tech help you need can also be beneficial.
The point is: get help. And start your blog. No more fear of blogging! 🙂
One of the biggest fears bloggers have in the beginning is readership. After all, there is no business when there is no one reading. When you hear crickets, especially in the beginning stages of blog-building and even more so as you continue blogging, and you still don’t gain the traction you want, you can begin to ask yourself if blogging is really worth it. You begin to wonder if you should just give up on blogging.
It is so disappointing to spend so much time and effort cranking out posts and great content only to find yourself either growing extremely slowly or not growing at all.
While I understand exactly how this feels, I have to encourage you to keep blogging. However, don’t keep blogging the way you’ve been doing it if what you’re doing is not working. Obviously there is a reason your blog isn’t gaining the readership you desire. Keep reading to find out some reasons why you could have a low reader base.
Reasons for low readership
What is causing a lack of interaction on your blog? Is it lack of sticky content (that awesome content that keeps your readers around, coming back for more?) Is it lack of clarity on how to navigate the blog? Is it not understanding what your purpose and true niche is on your blog? Maybe you are covering too many topics. Perhaps your readers aren’t sure what you expect them to do (no CTA).
Here’s my advice: always place a call to action on your posts or provide a place for your readers to sign up for your mailing list.
Do you provide loads of value? Always give away great content and simply be super helpful to your readers. When you help them they’ll be loyal to you in return.
I truly hope that I’ve encouraged you to embark on this journey. You can start a blog and maintain it. You can be consistent, build an audience and an income. It’s all possible.
You can overcome your fear of blogging and begin an online business you’re completely passionate about and proud of!
Check out some of my recent posts for more encouragement:
Hi, I’m Demetria– podcaster, blogger, mompreneur of two daughters and Navy wife. I’m passionate about blogging and helping women start an online business through blogging. To learn how to start a blog you can read my book, take my course, or get coaching. I’m here to help you!
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