How I Plan to Drive Traffic To My Blog

Welcome to the REAL and the RAW. I figured it was due time that I started writing some step-by-step tutorials and show you the inside scoop of what is happening here at my blog.

How I Plan to Drive Traffic To My Blog: an up close and personal account for 2019

I’ll admit…at the time of this writing I have a long way to go to meet my goals for this blog. This series will be honest and raw, and you’ll get to see my progress on this blog as I begin to put a lot more energy into growing it in this upcoming year. I will show you in this post how I plan to drive traffic to my blog in 2019.

And just so you know- I am not new to blogging and have begun a LOT of them since 2004. I’ve designed for clients and helped them with their blogging strategies. You know how it is, always helping other people but failing to help ourselves… but it is time for me to now focus on my own blog.

And just for a bit more back story before I begin:  I’ve enjoyed growing one of my more successful blogs (or at least what I consider successful for me at the time), where I’ve made the bulk of my income the past seven years.

But I’ll be honest: I just haven’t put in the time and energy to make this blog grow.

Why? Especially since that is my passion: helping women grow their blogs and make money with it.

–>Here’s the story:

I started Mompreneurs in Heels in 2016 with the idea that it would simply be a holding spot, or a sales page, to house my book.

Then I decided to move my podcast over and rebrand it as the Mompreneurs in Heels Podcast. So now I had a book and a podcast.

But then…I kind of felt badly about not putting up more content. (Most of my energy was going to my other blog)…so I started putting together a makeshift blogging strategy to sort of keep this one afloat.

What does this mean? 

It means the strategies I used for previous blogs I’ve owned have worked, because I WORKED them. But here at Mompreneurs in Heels I got caught in a not-so-great blogging cycle where I didn’t purposefully plan to drive traffic to my blog. It was a cycle that looks like: start…then pause…then stop for a season…then start again. You know that cycle? As a blogger is this familiar to you (or am I on my own here)?

I wasn’t as consistent with this blog as I’ve been with others, and we I know that consistency is the best way to gain client trust.

So I don’t recommend you do what I did  the past two years on this blog. In fact, I recommend you follow the strategies I used on my first blog, and if you want to dig deeper you can purchase my blogging course to learn the ropes of blogging if you are a beginner.

I want to end 2018 and start 2019 with a clear blogging strategy for this blog, but this time around I want to let you in on the backend of things and show you what’s happening. I will be honest and transparent and you can see that there is no magic trick to getting more traffic. It’s just hard work.

The Real…

Currently in December of 2018, if you asked me if I drive traffic to my blog  here at Mompreneurs in Heels, I would have to honestly tell you “not much”. After checking my stats I realize the truth of the matter.  It’s as if I just created the blog last month. Instead, it has been two years.

So, don’t feel badly if you are not getting the traffic you want right away. It takes time and work. I haven’t REALLY been working this blog. Business, yes. Blog…not so much.

“So…how are you making money on your blog?” you might be asking.

Like I mentioned before, my bigger blog is driving the most traffic and has the bigger mailing list so I use that one often to leverage this blog baby. Hey, you gotta do what you gotta do sometimes. 🙂

I also use social media to drive traffic to my blog to showcase seasonal discounts and specials I’m having on my services. I mention everything on my podcast and I send out emails to my list. My email lists and listener audience are, thankfully, bigger than my blog traffic, so this has been working for me so far and allows me the clients I need to keep money flowing in.

I offer services, products and sponsored posts. Again, this helps a lot with keeping an income rolling in.

However…it’s time to up my blogging game, and I’m super excited about it!

How I plan to do to increase my traffic in the next month.

Because I’m sharing this publicly, that means I’m holding myself accountable. You will get updates as I add to this series each month, so if I skip a month you have to tap me on the shoulder and let me know.

–>Up my Pinterest strategy.

So far, my Pinterest traffic is not too bad (although it has declined in the past month)…

Pinterest strategy 2019

I’ve been learning all about the ins and outs of Pinterest with Melyssa Griffin’s Pinfinite Growth course. I’m planning to implement much of her strategies to increase traffic back to my blog for the month of December. Pinterest accounts for so much blog traffic growth for so many bloggers that I decided not to pursue Facebook ads any time soon. If I can get free, organic traffic from just ramping up my Pinterest game, then why not?

One of the things Melyssa recommends is joining group boards, so I’ll be looking for boards related to entrepreneurship, business, and blogging.

Another thing I’ll need to do (which is going to be loads of work) is to go back and recreate my pin images so that they fit my blog theme and work for Pinterest also. I need to make them more attractive and take time to create catchier headlines on my posts so they get more clicks.

I’m currently in the processing of restructuring my boards, deleting ones that weren’t gaining much traffic and merging some. I placed my business boards at the top and my homeschool ones a bit lower now that I’m focusing more on my business blog. My goal is to eventually change the cover image of my boards to make them all uniform and pretty.

From everything I’ve read and learned over the past year, Pinterest is a MAJOR traffic driver for blogs. In my personal experience, I’ve had great success with it on my homeschool blog. I just need to make Pinterest work for Mompreneurs in Heels now.

Summary:

  • join more group boards related to my niche
  • restructure my boards
  • finish Pinfinite Growth

–>Grow my mailing list

I’m currently still with Mailchimp just because I’ve been too hesitant to switch over to anything else (although I did try Convertkit two years ago before I switched back), but I have already outgrown the free Mailchimp account long ago.

I’m finding, though, that more advanced features like list segmenting may be a little easier with another provider. We’ll see. I may switch back to Convertkit soon, but for now I’m good with Mailchimp since it integrates well with Bloom, which is my opt-in creator.

I installed a footer opt-in on every page of my blog as well as a new popup that, hopefully this time, won’t irritate my site visitors. (That last one I installed with Mailchimp was PAINFUL! You couldn’t see how to close the popup and I’m sure it annoyed the heck out of everyone who landed on my page. Which explains low engagement and conversions.) This time, thanks to Bloom by Divi themes, I can use popups in moderation and seamlessly.

 

I’m also planning to add content upgrades to each of my blog posts. Yes, this will take a while, but it will be so worth it to have this on each and every post (which, so far, is working out just fine with the footer opt-in), but I’d like to add more.

Summary:

  • place content upgrades on most blog posts
  • determine if I will leave or keep Mailchimp

–>Network and collab more

This is an area that I’ve been neglecting for this blog the past few years. Like I said before, I’ve been busy networking over at my other blogs and homeschool YouTube channel. I also have been running interviews and producing for two podcasts (not just this one- here’s the other)…so that is the extent of my networking, and it has been a great experience.

I will keep doing interviews, but at this point I would like to strategize my networking activities even more so that our collabs actually mean something to both parties. I want to be sure my interviewees are getting value from their time with me, and that likewise, I am gaining exposure to their circles as well. Conducting interviews is work! 🙂

I may release one more interview before the year is out and afterward launch a new season of interviews for 2019. I’m excited about that!

I also want to check out other blogs- stop by and read others’ posts, leave comments, contribute to the conversations. I plan to do more link-building to others’ content in my blog as well as do more guest post writing.

Oh…and I’ll be participating in more Facebook groups.

Summary:

  • continue interviews for my podcast
  • blog commenting
  • link-buiding
  • guest post writing
  • participate in Facebook groups

–>Get more SEO pillar content in place

I realized that when I first built this site, since my main objective was to have a place to house and advertise my book and showcase my podcast, I didn’t necessarily have an SEO-plan in place with cornerstone content.

My objective now? Get some pillar content in place! I’ll be sharing more about blogging and blogging strategy so you will be seeing more posts from me about this topic in upcoming weeks. I’m also going back to old content and optimizing these for search engines as well, making sure I focus on my site’s main keywords.

Summary:

  • create pillar and cornerstone content
  • optimize old blog posts for my site’s main keywords

So that’s my strategy for the month. Stay tuned for more info on how I ramp up this blog during 2019 and beyond! 🙂

Mompreneurs in Heels Book Giveaway

I’m running a giveaway and I thought you should know 🙂

For Thanksgiving week 2018, I’ve put out a survey for moms who are interested in blogging for an income. I want to know more about you and how I can serve you better, so this survey is meant to do just that…help me figure out how to help you. You’ll have a chance to win an autographed copy of the book!

Watch this video to find out more…

Then I’d love to have you fill out this survey for me…(it’s really quick, I promise!)

That’s it! After filling this out, you’re entered into the drawing to win my book. (You can find out more about the book here). There’ll be two winners!

Thanks so much for your time, and I know that I care about you and your success online.

~Demetria

MIH 052:The Best Way to Gain Client Trust From Your Tribe!

How important is it to gain client trust?

SUPER important. As bloggers and online business owners we have to show our trustworthiness very uniquely. It’s not always easy to show “Trust me” online, but there are ways we can do it.

Research shows we only have a few minutes to gain the trust of our customers and clients. Once they land on our website it’s up to us to help them believe in our products and services. It’s easier said than done, so I thought I’d offer a few ways we can start implementing these strategies for our business right away.

Gain Client Trust From Your Tribe!

Be super honest

This is my first-and-foremost go-to strategy of all time. Seriously. If all else fails, honesty will not. You may have set yourself up as an expert in your industry, but folks can smell dishonesty from a mile away, which is why it is so important to remain true to yourself.

I know, I know- it’s difficult to see this play out in the business marketing world where it seems everyone’s credentials are over-the-top and egos are over-inflated, but there really are a segment of online marketers who believe in integrity and honesty. Make sure this is part of your business model and you’ll see great results.

Your client trust factor will go through the roof because you aren’t afraid to show your failures, your hangups, your hiccups, your uncertainties. Be approachable and relatable all the while offering great value. Which leads me to my next point…

Bring loads of value

Why do your clients love you? If the shoe were on the other foot and you were the client, why would you be interested in your own services? Do you see how you are bringing value to your clients? You can bring value in many different ways: through free information, helpful emails and follow-ups, phone calls and coaching sessions, webinars, a YouTube channel or a podcast, and of course, your blog.

Bringing value to your client will make a tremendous difference in your trust factor. They trust you because they love what you offer to them, and they trust your expertise. So don’t be afraid to bring it on!

Be stable

Clients also love to know that you are stable. You’ll be there even if they don’t hear from you in a few weeks. You are around. You haven’t closed shop. You will contact them again and offer them more value. Stability means everything to your business and momentum will keep things alive and well for you.

When your clients know they can count on you to follow through on your offers or that you’ll do exactly what you said you would, they trust you even more. What’s great is you are likely to receive referrals as a result! What a great way to expand your business- by word of mouth. Stability will take you a long way.

Now, I’ll admit (in an effort to be more relatable and transparent) I haven’t always been as stable with this blog as I would have liked. I got busy and I just haven’t truly worked my blog like a business this past year. Sure, I was working on business activities and making money, but I could have done so much more with my blog…so I’m working to change that this year, and I am excited for what’s ahead!

Resources mentioned on the podcast:

Try these three tips into your business and let me know your results. I’d love to hear from you.

MIH 051:How to treat your business like a garden

Okay, I’m not much of a gardener but I know a few things. I’ve learned that owning and operating a business is very much like gardening. Why?  Because there are moments I put in a lot of work only to have to step back and allow it to grow. Other times I have to be more hands-on, give my garden a few sprinkles of water and be more attentive to its needs.

How to treat your business like a garden

In order to grow a business that thrives I like to think of nourishing a business the way I might a garden.

And that’s what this podcast  episode is all about. I’m sharing some ways we can do just that! Here is the basic outline of what I discussed. It’s better if you listen in at the play button above, so I won’t get into much detail here:

  1. Start with a seed.
  2. Plant the seed in good soil.
  3. Water it.
  4. Give it sunshine
  5. Watch it grow!

Very basic, right? I do think that when we follow the pattern that nature shows us how to do, the simple act of taking care of a garden, we can have even a much better and more holistic business. Because then it’s not about pushing for quick, overnight growth (though that can happen too and it’s always great when it does!) but putting in the time to cultivate it and watching it naturally produce for you, for years to come.

Listen in to hear my thoughts this week. I’d love to hear yours, too…just comment below and I’ll be sure to respond.

MIH 050:How I Balance Being a Homeschool Mompreneur


I’m a homeschool mompreneur, and I know that there are a few of you others out there as well who are trying, like me, to balance both of these unique lifestyles. And if homeschooling isn’t your thing but you’re raising kids while working your business, then this podcast is still for you…so stay tuned!

Okay, mompreneurs out there- I know by the title of this post you’re thinking, “But is balance really possible?” Like you, I am skeptical of the promise of complete balance and freedom and bliss in my daily schedule. It just won’t happen.

I firmly believe, however, that balance doesn’t just happen but it is achieved through hard work and perseverance (and even then it’s not a complete “balance”). Balance happens for every mompreneur in the way that suits her best for each particular season of her life. And it’s different all the time.

At this season of my life I am homeschooling my kids…and…I’m working flexibly around our daily school schedules. On this podcast I will be sharing what’s been working for me (or not) and how I’ve managed over the years to merge two very alternative lifestyles and adapt them to meet my unique family needs.

I’ve also got a video to share from my homeschool YouTube channel over at MomZest. Most of what you’ll hear in this podcast will reiterate what I’ve mentioned in the video, but I share a few extra tips in the podcast that you might find helpful if you are balancing these two unique lifestyles.

Watch the video

You might be thinking: “But I don’t homeschool” or “I don’t have kids at home, but I’m a mompreneur who still needs help with life balance. Will this podcast be helpful for me?” Although I’m gearing up this particular episode with tips I’ve learned along the way as a homeschooling mom in particular, I do believe that no matter your kids’ education status is, you can still very much benefit from this episode…so don’t tune out.

How I balance being a homeschool mompreneur

Prepare for the ride.

I’ll be honest with you, if you are planning to become a homeschool mompreneur, getting ready for the ride ahead of you will be the biggest challenge.  Mindset is always the #1 deterrent from success. Being mentally prepared for the task ahead and not cheating yourself out of the truth will take you a long way.

You will need to own up to the fact that the ride ahead of you will have some bumps and challenges. It won’t be smooth sailing and there will be days that you may feel like giving up. But in order to succeed, you’ll need to keep going. Prepare for the ride ahead of you by getting some support systems in place. Find groups of like-minded moms who are following the same path as you, who have also decided to become a homeschool mompreneur. Join entrepreneur meetups and groups in your area. Join groups online.  But whatever you do, get with somebody else who is walking the same path as you because you’ll need that support for your journey. Here are a few more tips to help you find homeschool mompreneur life balance…

Embrace efficiency.

Juggling a homeschool lifestyle with work is not altogether impossible. In fact, it’s quite doable. Here’s an example of another mompreneur besides myself who is doing it.  In my family, I’ve learned a few tricks of the trade along the years that work for us quite beautifully, but it all started with trial and error.

One of the biggest lessons I learned in the beginning is that if an event, a task, a new routine or schedule isn’t efficient for the family, we won’t choose it. If it takes too much time or energy or doesn’t give our family the room to practice the simplicity when we need it, we won’t do it.

For many of you listening, that may mean finding schools for your kids closer to your home so you reduce travel time. It likely means arranging your work hours to fit around your kids’ school schedules so that you’re available for drop off and pick up. For a homeschool mom like myself that could mean choosing curriculum that doesn’t require a ton of parent teacher prep, choosing school hours that fit around my work routine, and changing my wake/sleep cycle to allow for more time in the mornings and evenings to accomplish my business work so that I still have the space to homeschool.

Efficiency means streamlining my family lifestyle in a way that allows for increased productivity with the least amount of stress for everyone in involved.  That’s a huge undertaking and it’s not a perfect process, but I find that when I set my mind to it, I can place my plans into motion and watch the efficiency begin happening.

Keep a loose, yet solid routine.

Playing off the idea of efficiency, is the concept of scheduling.

Time management is a major topic in the business industry because everyone in business has to learn how to make good use of their time. What I’ve learned as a homeschool mom is that I have to keep our family schedule loose enough to allow for flexible situations that may come up: like education field trips, weekly coops and group classes. But I also have to make sure our routine is solid enough so that, although our days don’t look alike from one day to the next, we at least have some idea of what a daily school routine looks like. I also have an idea of what my routine looks like for keeping up my home (meal prep and cooking, cleaning days, laundry) and what routines I have in place for work.

Stay organized.

As a homeschool mompreneur, keeping organized is crucial. I keep physical notebooks as well as Google docs and a Google calendar. At the beginning of each week I like to set expectations for the week, what I wish to accomplish.

If you stay organized best with physical notebooks, digital notebooks, post it notes, checklists, or one of those fancy planners, do whatever works best for you. The main things to organize are your physical space and your time. If I can ensure that I spend quality time with each child throughout the week, and time with my husband as well, I’m a happy camper.

I love family game nights, and dinner at the table together. That doesn’t happen all the time but when it does at any point during the week, it makes me pretty happy. Our time together as a family is even more important to me than the time I spend on business. However, if I want to succeed in business I have to make sure that I spend adequate amounts of time moving forward on my plans and not getting stuck in a rut, which can happen so often with distractions.

For this reason, I hole myself up in an office or coffee shop during my business hours with a no-disturb sign if I’m at home so that I actually can get some work done. It’s just one of those things I have to do personally to make sure my family is on the same page with me and everyone understands I am working and that just because I’m in the room next door doesn’t mean I’m available to make a sandwich. 😉

Also, my kids are, thankfully, of the age now where they are making their own snacks and pretty much keeping the house running for me while I’m working.  They know that when I’m done working, we can spend time together and they’ll get 100% of me at that time. Keeping organized with my time is the only way for me to maintain family balance and still keep my business rolling!


I hope that these tips have been helpful to you if you are in the same boat as I am. Being a homeschool mompreneur isn’t easy but it is definitely doable. Let me know if I can help you in any way such as with branding your business or designing your new logo and website.

Let me know how you enjoyed the video and podcast!

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