5 Major Transferable Skills Bloggers Have

One thing I’ve come to realize over my 14+ years of blogging is that these skills are transferable. Blogging is a learn-as-you-go kind of endeavor but what you learn in blogging is so invaluable!

Believe it or not, blogging can land you a great job and open up a myriad of opportunities for you. Although my main focus on this blog is to help entrepreneurs make money with an independent blogging lifestyle, you can definitely advance your career through blogging and get eyes on your resume!

If you’re working at a job and blog part-time, these skills you learn in blogging can help to boost your CV and make you more desirable in your market.

There are many bloggers who have taken this to heart and have used their blogging skills to advance in their industry.

For example, Becky from A Dose of B mentioned her blog during an interview and got a nod of approval because her tech skills made her stand out.

Jess from Jess Who landed a career in digital marketing and was offered a role on the content marketing team at AO.com because of her blog. You can read more about solopreneurs who landed gigs because of their blogging on Charlotte’s site: Blog and Beyond.

And just for some number crunching (I like numbers!), statistics show that the average person changes jobs 10-15 times in his or her career. That’s a lot of job-switching and different skills that are acquired in each job!

In fact, in today’s job market, employees are looking for transferable skills. What you learn on any job can transfer, and this includes blogging.I

If you view blogging as a career path in the following fields, you can see how closely related these transferrable skills are:

  • writing
  • journalism
  • photography
  • social media management
  • editing
  • video production (for vloggers)
  • audio production (for podcasters)
  • team management
  • tech training
  • advertising/marketing
  • distribution (for those who sell physical products)

Can you see how many of these skills from each field overlap each other? Can you see how bloggers do so much of this stuff daily without even realizing it?

It’s important to see how much you actually produce as a content creator! Once you realize how much you offer, you can evaluate this in light of discovering what you’re good at and then use those skills to the max in your blogging efforts. Do what you’re good at the most and you’ll have a more meaningful, purposeful blog.

If you know how much you actually produce, how much you give to your readers (or how much you plan to give once you begin blogging), you can more clearly identify your favorite ways of delivering that awesome content.

Transferable skills bloggers have:


When you blog, you write constantly. Does this make you a professional writer? Okay, maybe not, but it definitely gives you a lot of writing practice as you perfect this skill constantly. Each time you craft and publish a blog post you are practicing writing skills.

Writing includes knowing how to craft great paragraphs and weaving together a story that draws your readers in and keeps them engaged. It also includes knowing syntax, proper spelling and how to use tools like the thesaurus (or a quick google search) to find words with similar meanings so that we can better express ourselves.

Over time, those who blog weekly will improve in writing skills. This skill can be transferred to so many different industries besides writing and is a foundational one for most jobs even beyond clerical.


Again, just like with writing, editing can take some time to become adept at. Syntax structure, punctuation and capitalization, word usage- all of these things are important to remember when proofreading what we’ve written before we hit “publish”. Thankfully, Grammarly takes care of a lot of this work, but it’s still an important skill to master and something that you can offer services for if you’re really great at it!

Plus, if you’re editing a report for your boss and you catch all of her errors before she sends to a huge client, she’ll thank you many times over. Great editing transfers well in the workforce.

Content Marketing

Not every blogger is great at marketing in the beginning, but the longer you blog, the better you become at pushing your content out to the world.

I learned how to really get “out there” once I started my homeschool blog mainly because of my homeschool YouTube channel. Vlogging has a way of pushing you out of your comfort zone!

Content marketing is crucial in order to have a successful blog, and the skills you learn in promoting your content across social media channels are perfect to place on your CV.

If you’re looking for work while you build your blog and need to beef up your resume, just know that your skills as a blogger definitely transfer to the workplace. Don’t let a work gap scare you or hold you back from applying for a position you really want. (Mine is a pretty lengthy one as I’ve been a work at home mom for 15 years!)

Make sure you include all your marketing skills that you learned through blogging such as:

  • storytelling
  • prioritizing projects
  • creating workflows
  • collaboration
  • developing brand messaging
  • content distribution


Whether you manage your social media or you manage a team that manages your social media, you likely have management skills as a blogger. You will begin to acquire more experience in this area the longer you blog since your blog will grow and you will need help!

Make sure you take into account this invaluable skill. Companies are always on the lookout for individuals who can manage teams and basically keep systems running smoothly. You don’t have to do all the work or get your hands in the trenches much of the time. Many times what companies are looking for are individuals who can lead, manage, and execute huge projects, being sure that each team member is on his or her task.

If you have been managing a blogging team of any sort-a team of guest writers or virtual assistants- then you definitely have management experience.

Be sure to place this on your resume.

Social Media Marketing

Social media is such a much-desired skillset in the workforce. If you have either managed your own or another company’s social media accounts, then, hands-down, you have to count this on your CV.

I tried to include much of my blogging skills on my resume in LinkedIn because I just never know when a company (or recruiter) may take a look and reach out to me.

Planning content and scheduling out posts is both time-consuming and takes practice. You not only have to plan out the content, which is time-consuming and takes a great deal of thought, but then you need to sit down and schedule it out. For this, you have to know the right tools to use.

Since not all social media tools are alike, you’re left to figure out which of these works better with the way you think and process systems. Then once you find a great social media tool that flows well, you have to learn the tech side of things and actually learn to use the tool...which can take time!

If you are currently doing all of this yourself, you have the kind of experience that many companies-large and small- are looking for.

Social media management is one of many transferable skills that are well in demand today, so I would definitely make the most of this experience by including the details of it on my resume.

I hope this post has encouraged you that you have all the transferable skills you need as a blogger to make it in today’s workforce. If you have to work a 9-5, just know that your time as a blogger was definitely not wasted.

Read more of my posts on blogging:

How to Start a Blog on SiteGround Hosting

This page on “how to start a blog” does contain affiliate links, which means if you use these links and make a purchase I receive a small commission. I only promote products and services that I use and care about.

So you’re a busy mom but you have an idea for an awesome blog. Do you really want to start a blog? Congrats! This post will show you how to set up the tech stuff in only a few minutes (not counting the time you need to plan out your ideas.)

This is an exciting adventure and a pretty serious one too, since you’ll be planning to make money with it. My recommendations on this post are for if you plan to monetize your blog. Hobby blogging gives you more flexibility and much of what I recommend here may not apply if you are blogging part-time or for a hobby. But if you want to start a blog for business and money-making, this tutorial will show you step by step how to set this all up.

First things first. Before you start a blog you need to make sure you have a plan and a destination. So let’s clarify what that means.(

How to start a blog on Siteground video tutorial

Step 1: Determine your niche and tribe before you start a blog

The kind of blogging you do will depend on your niche. Who is your tribe? Who is your target market? Who would you like to reach on your blog?

You should determine this before you do any of the technical stuff. Knowing your audience will help you make the most of your blogging.

What kind of blog will you have? There are so many different kinds of blogs.

I’ve had several niches over the years, from personal blogs about my life and family to faith-based blogs to reach Christian women, and more recently my homeschool blog, plus this one: a blog about blogging and business for mompreneurs!

So…you should sit down and decide what kind of blog you want. To give you some ideas, you can start a blog on any of the following topics, and more:

  • Food blog
  • Travel blog
  • Photography blog
  • Parenting blog (mom blog)
  • Fitness blog
  • Education blog
  • Craft blog
  • Health and wellness blog
  • A special interest blog

Really think through three elements: what you love to do, what you’re good at doing, and what people will actually pay you for. I created the graphic below to illustrate this concept, but don’t think this graphic is my idea. Thanks to a quick search online I found that many bloggers have been using this idea for years to help them discover their best niche, and hopefully this will help you too.

You want to make sure you’re hitting that sweet spot in the middle! This is going to be your best blogging idea because it incorporates all three circles. When you start a blog for business, know that you’re going into this for the long haul, so you may as well start off on the right foot. Make sure you’re blogging about what you love, what you’re good at, and what people will pay you to do. The combination of these three elements is crucial to your success as a blogger.

When thinking of how to start a blog, take some time to think about the kind of information you want to share and the people you want to reach. You don’t want to rush through this step.

Again, you may first have to sit down and discover what your true passions are. In my book I give a free talents assessment that can help you determine what your blog topic should be. Once you push past business fears and determine your niche, it’s easier to move on to the tech stuff.

Then, it’s time to select your hosting platform.

Step 2: Select your blog hosting platform

Web hosting is simply the virtual space that your website will be parked. It needs a home and a place where you will build it online. When blogging as a business you’ll need to go ahead and purchase your hosting so that you can park your website.

I advise against grabbing free hosting. Examples of free hosting platforms are Wix, Weebly, and WordPress.com. Oftentimes on free servers, the drawback for you and the price you end up paying is the inability to run your business like you want to. You can’t run third party ads on some free platforms and many times you don’t own your domain name.

As a professional blogger it’s always best to own your hosting space and domain. This way, you can be assured that the content is yours to do as you please.

My platform of choice is WordPress (WordPress.org, that is). This is an open source Another great platform is Squarespace, but since I’m not familiar with it I can’t give advice about it.  I’ll get into the details of why I’ve chosen WordPress later on in the post. For now, let’s hop straight into setting up a blog with SiteGround hosting.

Why I like Siteground

I’ve been burned with a few different hosting companies in the past, so when I came to SiteGround I came whimpering…and they rescued me!

A few years ago my homeschool blog (my biggest blog where I’ve spent most of my blogging energy over a span of 7 years) was hacked. All 400+ pages were attacked with malicious code and Google flagged my blog as a result.

I was so upset that I stayed on the phone for hours with my old hosting company without success. I was asked to shell out more money and purchase additional services that weren’t guaranteed to quarantine or fix anything. So I hopelessly left the company shutting down my service with them. I ended up losing several infected databases which meant the majority of my blog posts and images were gone. You can imagine how upset I was! (And okay, I wasn’t going to name the company, but for the sake of transparency here: GoDaddy hosting).

When I came to SiteGround, however, they were understanding and patient, and stayed on the chat with me as long as I needed as they imported what I had left of my old database. The transition from my last hosting provider to SiteGround was seamless and easy and they had me up and running within half an hour! The difference between SiteGround and my last hosting company was like night and day! Truly.

I have used a few different hosting providers over the years and so far Siteground has been the easiest and quickest for me to set up and get going with optimum support.

My top reasons to start a blog with SiteGround

  • They have excellent customer service
  • They are reasonably affordable
  • It’s super easy to set up and use

That said, let’s get on to your next step. We’ll start with setting up your WordPress blog with Siteground hosting. It’s quick and easy!

Step 3: Select your hosting plan.

Ready to get started blogging? Here we go! You are going to love how easy and quick this is.

Jump over to SiteGround and select your hosting plan. Start by selecting your hosting package.

Here is where you click “Web Hosting” and “Get Started”.

Next, you’ll choose your hosting package.

I highly recommend the GrowBig account to start, which gives you the option to host as many blogs and websites as you like and is great for at least 25,000 visitors per month. When you grow into 100,000 monthly visits you may want to upgrade to the GoGeek account. Or if you want to go minimalistic and only have ideas for one domain and website for now, the StartUp plan will be sufficient. Remember, don’t overthink. Quick is easier and gets you moving, so start with StartUp if you only need one blog. I want to make this easy for busy moms.

Step 4: Grab your domain name.

You will definitely want to do some research on this before you snap up any name. Finding an incredible domain name for your business might take a bit of time, so do this work up front before you get to this step.

Depending on your extension (.com, .org, .biz for example) your domain price will vary. Also, you can transfer a domain you already own.

Once you’re ready, enter your information and proceed to the next screen.

Step 5: Finalize your account.

With SiteGround you can lock in at the introductory rate for a few years. I chose a one year contract, but I believe you get up to three years at a time for the less expensive rate. Now looking back I wish I had paid up front for the full three years, but little did I know how much I would really trust this company. After one year of great service I’m happy to pay full rate to stay with them.

I also pay a bit extra for SGSite Scanner which is a malware detection program. Ever since my “little” hacking incident a few years ago, I’ve been super cautious to run scanner programs. For close to $20 extra per year I would say it’s worth it to me.

You can also choose to add on domain privacy so that your personal information won’t be displayed publicly.

So, once you hit this screen you’re ready to rock!

SiteGround Account Created

Step 6: Install WordPress

I understand that there are some pretty awesome blogging platforms out there that many bloggers swear by. However, my experience with WordPress and familiarity with it is why I love it so much. I have been using WordPress since 2005 and it is an extremely powerful and robust  framework for blogs. I trust WordPress, I know WordPress, and I teach all my clients on WordPress, so that’s the platform I can vouch for and share with you.

Installing WordPress is really very simple with hosting providers like SiteGround. A simple wizard will take you through the steps quickly.  Once you’ve set up your hosting account details (username and password) it will be emailed out to you. From here all you have to do to access your dashboard is to log in.

Within SiteGround you’ll come to a screen like this:

Click on the “My Accounts” tab.

Then click the red “Go to cPanel” button on the left top corner.

This takes you to the main engine of your website where you can make app installations, create backups, set up mail, and manage your files. Don’t let all the options on this page intimidate you. Just know that you can do the amazing work of installing your WordPress from this screen.

There is more than one way to install your WordPress, and if you choose not to go through the simple WordPress Wizard option you can still make an install from your control panel. Here’s how:

Once in the cPanel you’ll want to scroll down until you see this screen. Click on the “WordPress Installer” underneath “WordPress Tools”.

You’ll then come to this screen.

Scroll down until you see “Install Now” at the bottom left of the page and click on that.

Go through each step of the software setup, selecting your domain name to install the WordPress on and choosing a strong username and password for login.

Remember to create login credentials so your site is not easily vulnerable for hacks, but make it easy enough for you to remember. A random string of letters and numbers is not an ideal login for me, so I will change this!

Also, here you can type in your site name and description. Don’t spend too much time on this as you can always go back and edit this later within the WordPress dashboard once it’s installed.

Decide if you want to create a limited number of logins before someone is locked out using “Limit Login Attempts” option. I would leave other options as is.

Click on “install”.

Now you’re ready for action! You can choose to use the customization WordPress wizard to give you a quick jumpstart to select your theme and other essential apps, or you can skip this process altogether.

Step 7: Select your theme

If you go through this first-time wizard, you can select a theme from the  many available options. Changing your theme in WordPress is super easy and there are thousands to choose from. I don’t recommend free themes for long term and at some point you’ll want to invest in themes with backup and support (companies like Divi and Studiopress are what I use for all of my themes), but you can always start with free and upgrade later.

Logging in to WordPress

It’s very simple to login to WordPress. Simply type your url in the browser and attach this at the end:  /wp-admin

For example, for one of my blogs I would type in: http://www.christianhomeschoolmoms.com/wp-admin

Then log in with your username and password and you’re taken to a screen like this.

From here you’ll be able to change your theme, write posts, and add new plugins.

That’s it! You’re essentially done setting up your blog. In just a few minutes you’ve set up your WordPress site! See? It wasn’t that difficult to start a blog, now was it?

Has this tutorial been helpful for you? Check out more helps and tips here:

Blogger Resource Page for Today’s Mompreneur

Fear of Blogging: Why You can Overcome It!

If you’ve been thinking about starting a blog for a long time but have had a fear of blogging for one reason or another, this post is your encouragement zone. I’m going to share three major questions you might be asking yourself that might be holding you back from starting your blog. But I’ll also share why you should forge through and press onward if you feel that what you want to share is worthy of a platform. I’m sharing reasons why I feel that you can and should overcome your fear of blogging.

You might ask yourself the following questions…

What if my niche is saturated?

One of the reasons so many solopreneurs-to-be have a fear of blogging is because of a looming “oversaturated niche”. When I first got started blogging I was afraid to step out there with the thought: “There are so many other bloggers blogging about blogging!” Truth be told, this blog is just one of thousands upon thousands of blogs whose niche market is online entrepreneurs wanting to learn blogging skills. In other words, there are a ton of people out there already blogging about my topic.

You might ask yourself:

Should over-saturation deter me from my goal? The answer can be a no, especially if your topic and market is too broad. But more than anything, I believe your answer can be a firm yes if you understand how to niche down your target audience.

Make sure when you’re narrowing down your niche that you focus on who you want to serve, and no one else. Who is it that your product or service helps the most? What is the information you have to share and how will you share this in a way to be personable online? Find the market that most needs what you want to share and focus on serving them.

What if I get lost in all the tech and just give up?

There is so much tech to learn with blogging. I get it. It can be overwhelming.

Between learning all the ins and outs of the various social media (Pinterest, Facebook, Instagram), the different platforms to build your website on and the different tools to choose from for your blogging needs (apps, templates)… from hosting and domain name choices, to online marketing tools…you get the picture: learning to blog can be completely and totally overwhelming.

But have no fear. Your business will be just fine if you simply hire out the help you need. Fiverr is a great resource for some basic jobs (like ebook cover designs or pulling together a quick logo), while asking a friend for a referral to get you the tech help you need can also be beneficial.

The point is: get help. And start your blog. No more fear of blogging! 🙂

I have several products (a book and a complete a-z blogging course) to help you with your blog, plus I’m willing to chat with you if you need tech support just to get you started in the right direction. So hopefully you have all the help you need. Someone somewhere is willing to help you get started with your blog.

What if no one reads my blog?

One of the biggest fears bloggers have in the beginning is readership. After all, there is no business when there is no one reading. When you hear crickets, especially in the beginning stages of blog-building and even more so as you continue blogging, and you still don’t gain the traction you want, you can begin to ask yourself if blogging is really worth it. You begin to wonder if you should just give up on blogging.

It is so disappointing to spend so much time and effort cranking out posts and great content only to find yourself either growing extremely slowly or not growing at all.

While I understand exactly how this feels, I have to encourage you to keep blogging. However, don’t keep blogging the way you’ve been doing it if what you’re doing is not working. Obviously there is a reason your blog isn’t gaining the readership you desire. Keep reading to find out some reasons why you could have a low reader base.

Reasons for low readership

What is causing a lack of interaction on your blog? Is it lack of sticky content (that awesome content that keeps your readers around, coming back for more?) Is it lack of clarity on how to navigate the blog? Is it not understanding what your purpose and true niche is on your blog? Maybe you are covering too many topics. Perhaps your readers aren’t sure what you expect them to do (no CTA).

Here’s my advice: always place a call to action on your posts or provide a place for your readers to sign up for your mailing list.

Do you provide loads of value? Always give away great content and simply be super helpful to your readers. When you help them they’ll be loyal to you in return.

I truly hope that I’ve encouraged you to embark on this journey. You can start a blog and maintain it. You can be consistent, build an audience and an income. It’s all possible.

You can overcome your fear of blogging and begin an online business you’re completely passionate about and proud of!

Check out some of my recent posts for more encouragement:

How to Keep Readers on Your Blog

One of the issues I had as a newbie blogger starting out years ago was finding ways to keep readers on my blog. What I discovered in 2005 (yes- that was when I first started blogging and podcasting) is that an audience just wants to get to know the real person behind the screen.

“Who is on camera? Who is behind the microphone? Who is that behind the screen, clicking away on the keyboard? Can I trust that person to give me advice? Does that person really understand my needs?”

These are all the questions my audience was asking themselves. I found out quickly that the way to connection was through bridging the gap of distance between myself and my reader.

Here are a few tips for how I did just that and ended up with my first few thousand listeners on my very first podcast for Christian women back in 2005.

Talk to the right people

First off, it helps to know who you’re talking to so that your audience really can trust you. Who are you showing up to serve and why do you wish to serve them? Make sure you’ve really narrowed down your niche so that you have the right tribe following you.

Getting the right readers on your blog is the first step to keeping readers on your blog.

Keep great content flowing

Once you have the right readers, you’ve got to just start cranking out that awesome content. So…if you don’t like writing you might want to reconsider blogging. In order to have a successful blog you really have to like talking (and writing) about what you love.

Keep the content flowing weekly. Daily, even at first. Here’s how I would do it: first, set up a plan of action and goals for your overall blogging vision. Ask yourself: “What do I plan to accomplish in a year, 6 months from now, 3 months from now, a month from now?” Then write down your answers in a special notebook. (I like to use a planner, a fancy journal, or my goal-planning worksheets like the one below that I created just for you!)

Pick up your goals worksheet here

Next, set up a checklist that will help you accomplish all of your blogging tasks each week. Again, use your favorite goal-planning system (a paper planner, digital planner like Trello, or checklist.)

Create sticky content

Sticky content is that stuff that sticks! It’s what your visitors want to read and keeps them coming back for more. This is the awesome sauce you want on your blog.

Here are a few ideas for creating sticky content:

Podcasting and Vlogging

My first podcast was in 2005 which I created as an outlet to encourage Christian women in their faith. I needed this podcast as much as my listeners said they did, because as a new stay at home mom to a toddler it was such an inspiring and motivating activity to wake up to each morning. Podcasting became my world. I needed this outlet and reaching out to women all over the globe via my bedroom in my humble home was simply life-changing.

It was then that I learned that it didn’t take much to make a difference in the world. It just took a few things like: motivation, a touch of inspiration and a desire to help others. (I also needed to learn the tech part of podcasting which was a bit trickier back then).

Nonetheless, all I needed really was the desire to connect and to be heard. Learning to podcast gave me that opportunity to blast my message nationwide and even worldwide without ever leaving my house.

Podcasting also served as a really “sticky” connection between me and my audience because now they had a voice to pin my picture to. I wasn’t just a fly-by-the-night online character nor was I hiding behind a logo. I was a real human being with a real picture and a real voice. To the early digital world (before social media) this was huge.

Later in 2012 I began my first vlog on YouTube with a different niche: this time in homeschooling. Again, there’s just something about connecting the voice and the face with your audience and letting them into your world.

Podcasting and vlogging are likely the easiest ways to create sticky content and keep your audience coming back for more.

Internal and external linking

When you link to other posts within your blog, it does exactly what you want it to: keeps readers on your blog longer! Make sure each of your posts has internal linking built in. Always make sure you have a running list of your post topics at hand so that you can easily cross-reference and link out to other relatable posts within your blog.

I would recommend you do the same for external linking. Find credible sources to link to (other blogs in your niche, for example) and link to some of their posts related to your topic. I typically keep a running list of blogs I love and comment on with my Feedly account. By upgrading you can search your subscriptions for relevant topics which can help you to link out to specific posts.

You can also use a related posts plugin that gives your readers a chance to select from a number of different posts on your blog to read…right at the end of that post. Giving your readers options to keep reading just makes your blog even stickier.

Here’s a video on how to display the related posts plugin on your WordPress blog.

Add a CTA (Call To Action)

What action do you want your readers to take after reading your blog post? Should they download a workbook? Follow you on social media? Join your challenge group?

Always include a call to action even if it’s just to invite your reader to keep on reading.

I hope you’ve enjoyed these tips on how to keep readers on your blog. Check out some of my recent posts:

How to Make a Blogging Comeback!

It has been a while since I’ve updated my YouTube channel for Mompreneurs In Heels, so for 2019 I’ve decided to make a blogging comeback!

On this video I am sharing with you guys my plans for the new year, and really just giving you the scoop on why I’ve been so torn and unable to focus this past year and a half.

If you want to be successful with your blog here are a few tips to help you get a jumpstart.

Blog with a purpose.

A purpose is so important and is the juice that will keep you going. You need to have a mission and a purpose in order to get up earlier than everyone else and go to bed later. Bloggers who have a purpose show up and rock! You can always tell a floundering blogger from one who has a strategy. If you plan to succeed, you’ll need to figure out your purpose and your blogging passion, then shoot for it!

If you don’t already have goals, start creating them. Here is a free goal planning worksheet to help you get started this year.

Pick a niche and focus on it.

Knowing your niche is super important to having a strong blogging presence. Without knowing your target audience, it’s really difficult to focus on the right people and their needs.

Who is your niche? Who is your tribe? (Here’s a post about the best ways to find your tribe.)

Who do you serve? Why do you show up every week to blog? What’s in it for you, but more importantly, what’s in it for your reader?

Stay consistent and strong.

So, I posted a video all about mompreneurs staying consistent with our routines. This was back in 2015. Have I always stayed consistent?

The answer is: no.

But what I want you to see is that I’m not perfect and I fall off the POA (Plan of Action) from time to time as well. Life can get the best of us, right? We’re moms, we’re busy. I get it. Been there, done that.

But we have to get back up and keep going, and that’s where I want to encourage you. When you’ve fallen off your POA and forgotten about your blogging efforts, you can always come back to it. Try again. Don’t give up.

Mompreneurs remain consistent and strong, and when we fail to be consistent and realize we want to do better, we can always come back and remedy it. The opportunity is still there to fix our efforts. It’s not over yet unless you say it is.

Keep trying. Make a plan and stick to it. You can do this.

Stay connected.

Last, but not least, it’s so important to stay connected. We do this by keeping our lines of communication open with our customers. Keep in touch with your subscribers and let them know you are thinking of them. Give them loads of value as often and as much as possible.

Has this post been encouraging? Check the following posts:

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